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Life Of A Marketing Girl

Fashion Life Of A Marketing Girl

Wolford Pure Touch 50

September 24, 2015

You guys ready for winter? Well I think I can say I am. I teamed up with Wolford to showcase my take on their new hosiery collection and it’s all about Pure Touch 50!

The new style and innovation of Wolford’s  hosiery and tights  is all in the quality of the material and design of seamless tights. Once again Wolford continue to push the boundaries to not only sustain the luxury standard of tights but also enhance the texture and comfortably of the tights on the skin. As the winter creeps up, i am now seeking comfort and now i can still wear my skirts and feel warm and sexy without showing legs when i wear a pair of hosiery or tights! I know it may sound cliche but they REALLY feel like silk covering my skin.

Wolford’s Pure Touch 50 tights are the FIRST glued tights in the world, invisible and bonded seams which highlights the difference in these tights lasting longer and makes it worthwhile spending a little extra for real quality.

Check it out here!

I styled the tights with an all-black classic number, black courts and a mini pencil cocktail dress that i love! Taken at the Hoxton Hotel in Holborn, perfect location to stay for a London city break!

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Dress –ASOS

Heels – Christian Louboutin 

Photography – Paul Akinrinlola

 

Olivia Gold x

Life Of A Marketing Girl

CALVIN KLEIN – ETERNITY PERFUME CAMPAIGN

July 13, 2015

And AD campaign that you will believe?

Calvin Klein

Calvin Klein released the new ad campaign for their new men and women perfume Eternity Now. Eternity Now evokes “the moment in time where you know it’s forever”, and follows 2014’s Eternity Night.

This campaign is more than just an image of beautiful models, it also captures real love. The campaign, shot by photographer Cass Bird, “conveys the raw expression of love and emotion between a young couple. Models Tobias Sorensen and Jasmine Tookes are a real-life couple! With their authentic chemistry the image embodies value, class, love and romance of Calvin Klein Advertising campaigns.

A campaign image like this is the new social influence for brands and products. Consumers are more demanding in the new digital age of advertising and will not just buy into the product unless they are loyal customers but also want to buy into the lifestyle and what the brand/product represents. Calvin Klein used the couple’s beautiful photogenic skills and genuine love and applied that to the Calvin Klein Eternity story.

Eternity Now for Women – A sparkling floral with lychee, quince sorbet, peony, peach blossom, neroli, cashmere veil, ambrox and musk.

Eternity Now for Men – An oriental fougère with ginger, coconut water, star anise, starfruit, cedar, patchouli, tonka bean and vanilla.

 

 

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