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Life Of A Marketing Girl

Want To Get Into Digital Fashion Marketing – Meet Tasha Antwi

March 12, 2017

From studying digital marketing in University and having an idea that digital fashion was the future. To Now Working with Bottega Veneta, Ralph Lauren and even Blackberry.

Meet Tasha Antwi.

Get to know how SEO content, blogger outreach and influencer marketing is a #GirlBoss career!

Digital Fashion Marketing

What is your job role?

Organic Performance Team Lead & Digital PR

What does that entail?

I’m the lead on 4 accounts, providing SEO consultation on on-site and off-site SEO and content marketing. I work on overall SEO and content marketing strategy, blogger outreach and publications.

I’m also looking after the new Digital PR offering due to launch this year. This will involve upscaling influencer marketing, and identifying grass-root influencers.

What big brands can you share that you have had the pleasure of working with?

Early on in my career I had the pleasure of working with big brands such as Bottega Veneta, Ralph Lauren, Mr Porter, Barbour, New Look, Kurt Geiger, BlackBerry and much more!

How did you get into the industry?

I actually came across SEO (Search Engine Optimisation) while doing my dissertation at university, which was all about online advertising in fashion. At the time, I knew I wanted to work in marketing, working with big fashion brands and digitally.

Back then SEO, and ranking highly in Google, became a big thing as ranking highly in Google but you in the position to drive the most traffic to your website.

As a marketer what do you think is the gem to propel you to success?

Working for a data led digital marketing agency, it’s been exciting to see how data can be used in such a clever way to formulate marketing strategies. Being proactive in learning and becoming an expert in this ‘new idea’, testing it and showing results is what makes you stand out. Especially when it comes to Digital Marketing. 

In the industry do you look up to any other women in your field? If no, do you think there is a lack of e.g. female CMO’s, female creative marketers and female mentors?

One person I look up to in the industry is Jenny Thompson who is the Head of Data and Advanced Analytics at Forward 3D. She is the most down to earth person I’ve ever met, and is soo smart and compelling.

I do feel there is a lack of women in senior management positions, especially women of colour. Unfortunately when it comes to tech and digital marketing, we just don’t get enough women of colour applying for roles!

What is the most rewarding campaign or achievable win that you are most proud of?

Ralph Lauren, I was proud to be a part of the Abbey Road campaign, promoting the launch of their 60’s inspired AW14 collection. I was in charge of inviting influencers to the event, and designing and creating additional content around the collection – to outreach and gain placements online.

Who/what is your greatest teacher?

My greatest teacher would be my faith. Being a Christian is what makes me who I am, and is the foundation of all my values. Values that shine through at work, which I hope one day also inspires people. Matthew 19:26 “But Jesus looked at them and said to them, “With men this is impossible, but with God all things are possible.”

What is your most valuable lesson?

One of the most valuable lessons I learned from my dad. He was a man full of regret about the things he didn’t get to achieve in his life, due to various situations. He taught me to always take chances, what’s the worst that could happen?!

You can fail but then you would be at peace knowing you tried that thing you always wanted to do.

Now thats a Marketing Girl Boss!!

Find out more about Tasha Antwi- Click below!!!

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