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Fashion

Seasonal Looks – The Satin Wrap Top and Detailed Denim

December 10, 2017

We are the in the thick of the festive season of Christmas and seasonal looks are in demand. Whether it is your work Christmas party, catching up with friends or heading out to dinner parties. There is a lot going on! It really is a fun and loving season. And of course, you need to be looking on point. Seasonal Looks - The Satin Wrap Top and Detailed Denim

Seasonal Looks – The Satin Wrap Top and Detailed Denim

 In my last few posts, I have talked about ‘dressing casual’ cool and I still have kept that vibe when dressing up during this time of year.  Jeans is always a winner and I recently purchased new denim jeans from ASOS, which are so chic and luxe with the pearl detail that sits right underneath the front pockets, which are the perfect kind of denim to wear on a night out. I paired this up with an emerald wrap top from Nasty Gal, which I love as it an all rounder top to style up or down!

Seasonal Looks - The Satin Wrap Top and Detailed DenimSeasonal Looks - The Satin Wrap Top and Detailed Denim

As you can also see, I have changed up my hair and doubled the length of my hair. I love it, I’ve always wanted ‘Naomi Campbell’ look and now I think I’ve achieved the look lol. 

This time of year I definitely spend time reflecting on how the year has been. I am truly thankful because it has been a GREAT year. I always go back to my journal and re-read what I wanted to accomplish and see what I stuck too, what I missed and use this time to meditate and strategize going forward into the new year with new goals and wisdom from the lessons I have learned so far. I hope you too use this time to relax and not be so hard on yourself for what didn’t work out, as everything will happen in its own good time. Always focus on maintaining a mindset of gratitude because the best is yet to come!

Seasonal Looks - The Satin Wrap Top and Detailed Denim Seasonal Looks - The Satin Wrap Top and Detailed Denim

Jeans – Asos

Top – Nasty Gal

Heels – Stuart Weitzman 

Photographer – Mike

Seasonal Looks - The Satin Wrap Top and Detailed Denim

Olivia Gold

Fashion

Wide Length Pants – Autumn Season

November 8, 2017

My new favourite go-to for the winter season, wide length pants. For a night out or a dinner party, I have been drawn towards a fancy trouser that is sung and cozy to tackle the wind of the winter weather. 

Wide Length Pants - Autumn Season

I recently have been expanding where I shop, and I popped into H&M and checked out their trend collection. FYI – It is one of the best high street offerings in the market. It really has runway trends as high street pieces, which isn’t as known to all general customers, unless you are fashion, fashion girl (in my opinion)! I fell in love with these wide length pants as it is a solid material which holds the shape of the trousers. The warm dirty orange is the perfect autumn colourway for this season. 

Wide Length Pants - Autumn Season

I paired it up with a satin top with a cut of shoulder and frill end sleeve. I love the mix and match of the two tones paired together. 

Lately, I have been so busy settling into a new job role that I have been very excited to be doing and immersing myself into that. So apologies for the delayed post! As you know I work in marketing and that is a separate journey from blogging that I enjoy. I definitely will be sharing more, but into the new year. 

For me having more than one stream of income is SO important, as we get older we should be thinking about how you want to live your life. So I focusing on setting up my streams of income using my skills and gifts to be purposeful. So as there are high and lows in the social media world, be mindful to build a life that is lucrative off of it. 

Wide Length Pants - Autumn Season Wide Length Pants - Autumn Season

Trousers – H&M (similar)

Top – Asos

Shoes – River Island 

Photography – Burchardtlens 

Olivia Gold x

Fashion

That Winter Coat – Phillip Lim

October 23, 2017

Have You Got Your Winter Coat Yet? That Winter Coat That Everyone Is Talking About - Phillip Lim

Well, I have! Sort of. As you may have read in previous posts I’m all for comfortable clothing these days. Nothing comes more comfortable than a sung winter coats and jackets. That was one of my top items to shop for and did I get a bargain?! It is all down to @ldnsamplesales. It is a company that shares the latest designer sample sales. To be honest, when I saw that Phillip Lim was having a sample sale I wasn’t sold just because I didn’t want to spend any more money (as I have of recent) but then you know what happens when you and your girls together lol. Shopping! I ended up in the Phillip Lim sample with this amazing rabbit fur shearling waistcoat which retails at £1,200 but I got it for £50.00!

YES, £50.00 honestly sample sales is the best thing that I have discovered and I’m letting you know too! Winter Winter

 

I kept it simple and rocked a wide length PJ style trousers from MissGuided and a low cut oversized top. For a dressy look, I styled it with Pigalle’s which is a perfect look for a winter date night fit. But champion casual vibes, I do regularly wear the waistcoat with sneakers/vans, jeans, and a T-shirt. This stunning Phillip Lim gem jacket dresses up your day look so easy, which is great as I don’t have to put that much thought into your day look when I wear it. 

That Winter Coat That Everyone Is Talking About - Phillip Lim Winter

 

Jacket – Phillip Lim

Trousers – MissGuided

Shoes – Christian Louboutin 

Photography – Burtchedlens 

Olivia Gold   

Life Of A Marketing Girl

Style and Truth Ethos – Nailed by Jigsaw’s Immigration Campaign

October 23, 2017

Style and Truth Ethos – Nailed by Jigsaw Immigration Campaign

Generally, some may say for a brand to center a campaign around a controversial political issue such as immigration is a big risk. Well, Jigsaw did that boldly and proudly and it worked!

Jigsaw

Jigsaw- Immigration Fall Campaign

Jigsaw recently launched a new campaign built around celebrating immigration as part of their promotion for its autumn/winter collection.

If you are commuting through central London you will have seen major ad campaign posters taking over Oxford Circus tube station in London and The Times website, as well as many print publications such as Stylist magazine, Metro newspaper, The Independent as well as across social and digital activity. The aim is to show how Jigsaw sources materials from across the world while making the point that without diversity its products couldn’t be made! Which is a strong global message to stand for inclusion and diversity 

For this particular brand campaign, Jigsaw teamed up with Ancestry to help aid communicating the message of diversity and inclusion within the fashion industry! Celebrating the fact there are 45 different nationalities working within the Jigsaw business.

Led by agency The Corner, the campaign fits into a wider strategy and business ethos to stand for something other than just its product but the people who are responsible for making the clothes, or where the material is sourced. Jigsaw brand is now letting consumers know that they have a social purpose as part of its ‘Style and Truth’ ethos that was launched back in 2014.

Jigsaw

Jigsaw’s Marketing Director Alex Kelly expanding on the brands campaign idea and shared with Marketing Week that,  looking at the fashion industry and realised no one talks about the benefits of immigration or the debt we all owe to it,”One of our products could have Mongolian wool, Turkish satin, Chinese silk and Italian buttons, so the campaign will celebrate that diversity at a product level but also a broader level too with the DNA tests all our employees are doing. If other fashion brands follow suit then that’s great because there seems to be a lot of fear in this industry around taking a stand.

Jigsaw

Key Learnings

  • Brands should take more responsibility of taking a social stand within society as designers.
  • Explore what your brand vision is and look to include your ethos within your brand and seasonal campaigns. (you are what you say and show you are to your consumers) e.g. Jigsaw’s brand was built on immigration so they told you and showed you!
  • It is a big risk to be outspoken on political views, however, backed up by research and purpose it is a winning formula to captivate and engage your audience. And create a stronger relationship with your customers on a deeper emotional level.
  • Jigsaw is a great example of a brand that is championing for diversity and inclusion. Racism is a constant topic being challenged within all industries today especially fashion. Jigsaw is contributing to the solution by making diversity imperative to their consumer communication strategy!
Olivia Gold – Life Of Marketing Girl! x

 

Fashion

Winter Colour Block – Mixing Textures and Colours Autumn 17

October 12, 2017

The afternoons are getting shorter and the evenings are getting longer, which means winter is here. I am easing my way into my winter wardrobe by mixing textures, colours. I am leaving towards comfortable looks which are still feminine, flirty and casual. As I get older my tolerance for the cold gets less and less. I can feel it in my bones more (basically I’m getting old lol).

Introducing you to my winter wardrobe

Winter Colour BlockWinter Colour Block

I brought back my pink fluffy jumper I got from H&M last winter, which I bought 2 sizes bigger, so it has that sung feel and drops on me like a hanger. I colour block this jumper with a satin finish rouge red A-line skirt, also from H&M. I love the clash of red and pink, it is a strong combination and really stands out, but also fits with the winter feel because of the clash of textures.

Adding some sass to this look I wore gold River Island heels that I have had for years that look identical to Aquazzara but are not lol. What I love about this look is, you can easily switch the heels with trainers and wear a pair of Stan Smiths and still look just as good.

Winter Colour Block Winter Colour Block

So as I start to pull out my winter favourites, let me know what you would like to see and what your winter comfort go too’s?

Winter Colour Block

SkirtH&M

JumperH&M (similar)

HeelsRiver Island (similar pair from Asos)

PhotographyBurchadtlens

Olivia Gold x

Fashion

Freedom – Your Place Of Solitude

August 6, 2017

“Freedom – Your Place Of Solitude”

Freedom - Your Place Of Solitude

Freedom is one of those intangible things that we all want. Whether it is financial freedom or career freedom we cannot deny our hunger for it. When I shot these pictures I had just got back from holiday and felt free lol. I spent a week not worrying about anything back in London, I just woke up looked at my boyfriend feeling grateful that God has blessed me with such an amazing man, we laughed together and decided what we wanted to do that day and we did what we wanted. Doesn’t that sound like freedom? Plus I had a beautiful tan which I cannot wait to top up again.

Freedom - Your Place Of Solitude

I have been doing some soul searching and out of all the things I want out of life like money, dream house, dream wardrobe lol. More than anything I want everlasting freedom. I googled freedom and have shared what the definition is of freedom:

“The power or right to act, speak, or think as one wants.”

Freedom - Your Place Of Solitude

It doesn’t even mention money or any material substances you think provides freedom, which is a reminder that freedom starts from the mind and finding solitude in that.  Your circumstances good or bad does not define freedom it is more your state of mind.

Freedom - Your Place Of Solitude

This also has a connection to style. When I feel and look good I feel free. I feel at my best when I present my best authentic self,  that to me is also freedom. This is something I always want to evoke as my style journey evolves over time.  As we grow it’s so important to remember freedom is not through material things and more about freedom and happiness in the mind first!

Freedom - Your Place Of Solitude

Trousers – Zara (sold out now)

BodysuitAmerican Apparel (similar option linked)

HeelsCharlotte Olympia 

Photography – Vinn

Olivia Gold X

Life Of A Marketing Girl

Women In Marketing You Need To Know

July 23, 2017

Women In Marketing!!!

3 women I believe that are killing it in within the industry of marketing, branding and communications strategy. Personally, these are women I look up to and connect with. As we develop in our career it is important to have role models to look up to and attain inspiration from, to draw from and push you to keep going when the end goal seems so far away.

In this industry where I believe females get looked past on unless we are in your face and are demanding the room. I think recognition is needed because these ladies are pathing the way for us.

3 #WomenInMarkerting

Stephanie Horton


A personal favourite of mine! Stephanie is really a lady of her word as my mentor she has been instrumental in guiding me within my career personally. You never who you will meet on your flight. Yes, that’s where I first met Stephanie, on route to Miami for Art Basel walking through 1st class boarding I went over and said hi. When I got back to London I emailed her as soon as I landed and that was the beginning of it all. Always be ready because you never know who will meet in your life journey.

Stephanie Horton is a 20-year veteran of luxury fashion and marketing communications and an expert in global strategy! Stephanie has developed and executed creative marketing solutions for both domestic and international brands. Stephanie joined Farfetch from Shopbop in 2013, where she served as Head of Global Communications, oversaw the US and global communications strategy of the brand. Prior to Shopbop, Ms. Horton was Executive Director of Creative Services at Vogue and Director of Marketing at the New York Times.

Now moving into her next venture, she’s an amazing example of a black girl magic that has put a stamp of excellence with everything she has achieved. #MarketingGirlBoss.

Bozoma

July 11, 2016: Apple Music’s Marketing Executive Bozoma Saint John poses for a portrait at Apple Music Headquarters in Culver City, California.

A woman with purpose, power but most importantly passion.

I do not know Bozoma personally but I feel like I know her. Her rise to her current role, as Chief Brand Officer at Uber, is a testimony to hard work, perseverance, and focus. Take a snippet at her resume and why she is a #MarketingGirlBoss.

Bozoma diligently commenced her senior career at Pepsi at Chief Marketing Officer. Leading music festival-based marketing as head of the Music and Entertainment Marketing the division itself came from her suggestion that the company sponsor music festivals and award shows. What a mogul! She remained with the company for almost a decade before joining Beats Music in 2014, when Jimmy Iovine of Beats personally recruited Bozoma based on her experience in music marketing. From Pepsi Bozoma made her way to Apple and became the head of global consumer marketing for iTunes and Apple Music, captivating “passion” and persona from local and online audiences. Which is why you can see why Uber is in need of some Bozoma magic.

This is such a great example of sustaining longevity in a career and the benefits of what you sow in the early years of your career. I am personally not against jumping around different jobs while you find your feet but there is nothing more telling and rewarding than gaining sufficient time and experience.

Amber Pepper

Amber Pepper is someone I came across on Linkedin. As a budding marketer and comms geek, I was desperately was looking for women pioneering within the fashion and lifestyle industry, working for global brands within marketing. I came across Amber and emailed her straight away to introduce myself because that is what I personally do. I instantly was amazed felt connected to her journey as I hope to achieve such a career timeline.

Have you seen a lot more of Coach campaigns, recently? Well, Amber is a huge contribution to why we have. She is the Vice President of Marketing and Communications at Coach. Amber Pepper foresees overall marketing and public relations strategy of Coach’s business in Europe, as well as overseeing Coach’s European communications, digital and celebrity agencies. Previously, Amber was the managing director of Brower Lewis PRCo, at Farfetch as the Chief Marketing Officer and was Head of Marketing and Communications at Harrods.

This motivates me to keep working hard. Most importantly it’s not who you work for, it’s the work that you do that propels you to success! 

Olivia Gold x