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Fashion

Wide Length Pants – Autumn Season

November 8, 2017

My new favourite go-to for the winter season, wide length pants. For a night out or a dinner party, I have been drawn towards a fancy trouser that is sung and cozy to tackle the wind of the winter weather. 

Wide Length Pants - Autumn Season

I recently have been expanding where I shop, and I popped into H&M and checked out their trend collection. FYI – It is one of the best high street offerings in the market. It really has runway trends as high street pieces, which isn’t as known to all general customers, unless you are fashion, fashion girl (in my opinion)! I fell in love with these wide length pants as it is a solid material which holds the shape of the trousers. The warm dirty orange is the perfect autumn colourway for this season. 

Wide Length Pants - Autumn Season

I paired it up with a satin top with a cut of shoulder and frill end sleeve. I love the mix and match of the two tones paired together. 

Lately, I have been so busy settling into a new job role that I have been very excited to be doing and immersing myself into that. So apologies for the delayed post! As you know I work in marketing and that is a separate journey from blogging that I enjoy. I definitely will be sharing more, but into the new year. 

For me having more than one stream of income is SO important, as we get older we should be thinking about how you want to live your life. So I focusing on setting up my streams of income using my skills and gifts to be purposeful. So as there are high and lows in the social media world, be mindful to build a life that is lucrative off of it. 

Wide Length Pants - Autumn Season Wide Length Pants - Autumn Season

Trousers – H&M (similar)

Top – Asos

Shoes – River Island 

Photography – Burchardtlens 

Olivia Gold x

Fashion

Freedom – Your Place Of Solitude

August 6, 2017

“Freedom – Your Place Of Solitude”

Freedom - Your Place Of Solitude

Freedom is one of those intangible things that we all want. Whether it is financial freedom or career freedom we cannot deny our hunger for it. When I shot these pictures I had just got back from holiday and felt free lol. I spent a week not worrying about anything back in London, I just woke up looked at my boyfriend feeling grateful that God has blessed me with such an amazing man, we laughed together and decided what we wanted to do that day and we did what we wanted. Doesn’t that sound like freedom? Plus I had a beautiful tan which I cannot wait to top up again.

Freedom - Your Place Of Solitude

I have been doing some soul searching and out of all the things I want out of life like money, dream house, dream wardrobe lol. More than anything I want everlasting freedom. I googled freedom and have shared what the definition is of freedom:

“The power or right to act, speak, or think as one wants.”

Freedom - Your Place Of Solitude

It doesn’t even mention money or any material substances you think provides freedom, which is a reminder that freedom starts from the mind and finding solitude in that.  Your circumstances good or bad does not define freedom it is more your state of mind.

Freedom - Your Place Of Solitude

This also has a connection to style. When I feel and look good I feel free. I feel at my best when I present my best authentic self,  that to me is also freedom. This is something I always want to evoke as my style journey evolves over time.  As we grow it’s so important to remember freedom is not through material things and more about freedom and happiness in the mind first!

Freedom - Your Place Of Solitude

Trousers – Zara (sold out now)

BodysuitAmerican Apparel (similar option linked)

HeelsCharlotte Olympia 

Photography – Vinn

Olivia Gold X

Life Of A Marketing Girl

Women In Marketing You Need To Know

July 23, 2017

Women In Marketing!!!

3 women I believe that are killing it in within the industry of marketing, branding and communications strategy. Personally, these are women I look up to and connect with. As we develop in our career it is important to have role models to look up to and attain inspiration from, to draw from and push you to keep going when the end goal seems so far away.

In this industry where I believe females get looked past on unless we are in your face and are demanding the room. I think recognition is needed because these ladies are pathing the way for us.

3 #WomenInMarkerting

Stephanie Horton


A personal favourite of mine! Stephanie is really a lady of her word as my mentor she has been instrumental in guiding me within my career personally. You never who you will meet on your flight. Yes, that’s where I first met Stephanie, on route to Miami for Art Basel walking through 1st class boarding I went over and said hi. When I got back to London I emailed her as soon as I landed and that was the beginning of it all. Always be ready because you never know who will meet in your life journey.

Stephanie Horton is a 20-year veteran of luxury fashion and marketing communications and an expert in global strategy! Stephanie has developed and executed creative marketing solutions for both domestic and international brands. Stephanie joined Farfetch from Shopbop in 2013, where she served as Head of Global Communications, oversaw the US and global communications strategy of the brand. Prior to Shopbop, Ms. Horton was Executive Director of Creative Services at Vogue and Director of Marketing at the New York Times.

Now moving into her next venture, she’s an amazing example of a black girl magic that has put a stamp of excellence with everything she has achieved. #MarketingGirlBoss.

Bozoma

July 11, 2016: Apple Music’s Marketing Executive Bozoma Saint John poses for a portrait at Apple Music Headquarters in Culver City, California.

A woman with purpose, power but most importantly passion.

I do not know Bozoma personally but I feel like I know her. Her rise to her current role, as Chief Brand Officer at Uber, is a testimony to hard work, perseverance, and focus. Take a snippet at her resume and why she is a #MarketingGirlBoss.

Bozoma diligently commenced her senior career at Pepsi at Chief Marketing Officer. Leading music festival-based marketing as head of the Music and Entertainment Marketing the division itself came from her suggestion that the company sponsor music festivals and award shows. What a mogul! She remained with the company for almost a decade before joining Beats Music in 2014, when Jimmy Iovine of Beats personally recruited Bozoma based on her experience in music marketing. From Pepsi Bozoma made her way to Apple and became the head of global consumer marketing for iTunes and Apple Music, captivating “passion” and persona from local and online audiences. Which is why you can see why Uber is in need of some Bozoma magic.

This is such a great example of sustaining longevity in a career and the benefits of what you sow in the early years of your career. I am personally not against jumping around different jobs while you find your feet but there is nothing more telling and rewarding than gaining sufficient time and experience.

Amber Pepper

Amber Pepper is someone I came across on Linkedin. As a budding marketer and comms geek, I was desperately was looking for women pioneering within the fashion and lifestyle industry, working for global brands within marketing. I came across Amber and emailed her straight away to introduce myself because that is what I personally do. I instantly was amazed felt connected to her journey as I hope to achieve such a career timeline.

Have you seen a lot more of Coach campaigns, recently? Well, Amber is a huge contribution to why we have. She is the Vice President of Marketing and Communications at Coach. Amber Pepper foresees overall marketing and public relations strategy of Coach’s business in Europe, as well as overseeing Coach’s European communications, digital and celebrity agencies. Previously, Amber was the managing director of Brower Lewis PRCo, at Farfetch as the Chief Marketing Officer and was Head of Marketing and Communications at Harrods.

This motivates me to keep working hard. Most importantly it’s not who you work for, it’s the work that you do that propels you to success! 

Olivia Gold x 

Life Of A Marketing Girl

See Now Buy Now – The New Blueprint For Luxury Brands?

June 7, 2017

Luxury brands are rewriting their creative and marketing approach with a new blue print.

Introducing-  ‘The See Now, Buy Bow’ 

Are long gone the days of purchasing items a season ahead or 4 months before the collection is released online or in-store? Well brands such as Tommy Hilfiger, Tom Ford and Ralph Lauren seem to think so. As one of the first of many luxury brands to have implemented this new business sales approach, it seems we may be in the midst of a revolutionary time in the age of luxury commercial marketing, strategy and customer experience.

The see now, buy now strategy has been evident in the high street circuit for years now, but not in history for a renowned global brand just yet. As there have not been many case studies or long-term results to support this strategy shift.

See Now Buy Now

But lets really think about it, from a marketer perspective this makes sense!  The industry is finally playing catch-up with who their audience is. For year’s global brands with a huge corporate machine including the fundamental departments such as: production, design, marketing and sales etc. have now marched to the tune of their own drums and have failed to listen to the pattern of their evolving consumer, growing demographic and millennial savvy shoppers.

Luxury analyst Luca Solca contributed via NY Time on her thoughts on the current phase as an experimental mode, due to the lack of aggression in this strategy.

In my opinion, change is good and it is important in today’s market that fashion business’s take more risk, than standing still! We cannot hold onto what is and is not a marketing tool. It is our job and commitment to listen to what customer are asking for and as a fashion enthusiast and marketers to then provide customers with what they want and when they want it.

It doesn’t mean that all luxury brands should leave their current production and sales strategy and start from scratch. All I hope is that develop and improve on what is there. Brands such as Ralph Lauren and Tom Ford have, which highlights that change and innovation works when executed correctly leaving minimal risk of failure!

See Now Buy Now

Luxury Brand Testimonies

Tommy Hilfiger transformed its whole entire business model to the see now, buy now strategy. Showcasing the in-season collection at the #TommyNow show in 2016 resulted in 60% sale increase and 900% increase in website traffic! Via Business Of Fashion

Tom Ford’s A/W winter campaign, photographer Inez van Lamsweerde and partner Vinoodh Matadin created 14 campaign image, six videos and a catalogue of celebrity portrait fronts in under 24 hours! Via Business Of Fashion

Olivia Gold x

Fashion

The Iconic Blazer – Maxa Mara Inspired!

June 3, 2017

The iconic Max Mara blazer or Zara? – Lets talk about it!

I have been quiet on the blog lately, sorry! May was a month of working on various projects that’s been taking up my time, which has been more of the behind the scenes work that I do such as, fashion marketing and PR work. I will be revealing more in my #LifeOfAMarketingGirl section next week. I know some of my followers have asking for me to share more about all of that, so I plan on sharing personal work stories for ya’ll!

Blazer Blazer

Lets talk about this jacket now, as it is a major staple piece that is going into my wardrobe!

Previously in one of my style post, I spoke about fast fashion and how I wasn’t really inspired by much as of late. Then last week I was scrolling on the Zara website (as you do) and saw this blazer and thought OMG my mum would love this. It reminds of one of my favourite brands Max Mara who are renowned for creating the most amazing, classic, iconic blazers.

Blazer

What I love most about this jacket is that you can wear it over and over again, in various styles. And it reminded me to get back on track and continue to shop for classics to build a staple piece wardrobe collection. Starting with luxe basics that are versatile through the season. Zara have a lot of chic blazers and jackets at the moment in many colours but red struck my attention because it was a bold red, that compliments what I already have in my wardrobe.

Blazer

I styled the blazer with exactly how I would like to wear it out for date night. Forever 21 lace bra-let and flared trousers from Zara. Completing for a classic, sexy and feminine look. I’m thinking to style the jacket on it’s own next with knee high boots!

TrousersZara  (similar)

BlazerZara 

ShoesStuart Weitzman 

Top – Forever 21 

Photography – Vinn 

Olivia Gold x 

Life Of A Marketing Girl

Interviewing For A Marketing Job? – Lola Michaels Shares Her Expertise!

May 9, 2017

 Interviews, Interviews, Interviews….

Particularly in the creative industry, the interview process can be very vigorous. Never let that put you off – it is purposely designed that way to see if you can withstand the pressure. The creative industry is very rewarding, however working well under pressure is a vital skill to have if you want to pursue a career in this line of work. The process also tests your self-endurance, as it can often last for a course of three weeks, and even longer for them to deliver the final verdict.

What you can expect to experience within an interview process (this may vary):

An initial phone interview with HR
1st stage interview – Is usually with someone in a managerial position – share some knowledge regarding educational and career background and asked competency-based questions
2nd stage interview – You will meet with your poential manager and someone a bit more senior – asked to do a 10-15 minute presentation.

Within the #LifeOfAMarketingGirl posts, we want to give you positive tips and advice on how to conquer the interviewing process. More than anything else, it is truly a test of mental strength and is more about how you view yourself as a person.


Here are some key points to remember when interviewing:

See an interview as a conversation rather than a test

Often times, we believe that interviews are done to catch us out. Absolutely not! Start viewing it as a conversation and an opportunity to get to know your potential employer. Remember, as much as they need to decide whether they are a perfect fit for they company – you also need to know whether the job is right for you.

interview

You being seated in that room means you ARE good enough

Being called to come have an interview, means you have been shortlisted as one of the best candidates. By reminding yourself of that, that should allow to walk in the interview with the utmost confidence.

Don’t ever feel discouraged after an interview – keep going!

It is very important to not to feel discouraged straight after an interview. If you feel you could have done better, take those learnings and write them down. Prepare yourself to be better equipped for the next interviews you have lined up.

Guest Contributor – Lola Michaels x

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Fashion

Live Your Best Life – Chronicles Of A Millenials Mind!

May 1, 2017

The goal is to live your best life. I repeat, the goal is to live your best life. Let me tell you why:

A few weeks since turning 26 I spent a few weeks in having so much fun. Enjoying my friends, love ones and just living life. Then randomly I had a moment, not just any moment. I had a mini-breakdown so to speak. I need to own my own home in two years. I need to be on ‘x’ amount of money by the end of the year. I need to have more freedom to achieve my dreams. The list goes on and on!…

live your best lifelive your best life

Then on day 2 of ‘Olivia’s self pity day’ lol anxiety had taking over mentally and physically. I couldn’t concentrate at all, I wanted to cry but had no specific reason. My mind was on overload with all the worry, doubt, fear, ANXIETY. You name it, I had it. It was awful. By the end of the day I was drained. Two days had gone by and I just moaned (well in my head), I let fear take over and rule my life for two whole days!

Then I had a moment where I just said to myself, you have wasted all this energy and look how far you have come ,NO WHERE. Then it hit me, what am I doing? Why am I letting this negative energy rule my mind? I have completely dismissed what I have achieved so far and what I am focused on. Then I saw this tweet and it was like an Oprah ‘AHA’ moment that happened to me. I read this quote which read: Don’t be a “only” if believer. Be a “even if” believer. Those words literally ran through my mind and body and swept that energy right away, that was drowning me for those two days. It really hit me, Why worry about the obstacle’s they will come but they will go. Just stay focused on what you can achieve on a day to day basis and LIVE YOUR BEST LIFE.

live your best life live your best life

The quote couldn’t be more right. Why spend time stressing and thinking about the negative when there is so much to be grateful for. It really hit home that it is the mind and I have the power to change what is wrong in my life right! You have the power. We all do, It’s our god given right. Since I flipped my thinking, it feels so good and feels so right. Life is short, so whatever you are doing in life enjoy it and if you are not, change your circumstances so that you can. Life did not come with a rule book, so do what is right for you! Don’t watch others, live your best life and most importantly seek the kingdom of god for guidance, he never will fail you!

live your best life

Trousers – Zara

Top – Zara

Shoes – Next

Photography – Vinn

Olivia Gold x