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Olivia Gold

Fashion

Freedom – Your Place Of Solitude

August 6, 2017

“Freedom – Your Place Of Solitude”

Freedom - Your Place Of Solitude

Freedom is one of those intangible things that we all want. Whether it is financial freedom or career freedom we cannot deny our hunger for it. When I shot these pictures I had just got back from holiday and felt free lol. I spent a week not worrying about anything back in London, I just woke up looked at my boyfriend feeling grateful that God has blessed me with such an amazing man, we laughed together and decided what we wanted to do that day and we did what we wanted. Doesn’t that sound like freedom? Plus I had a beautiful tan which I cannot wait to top up again.

Freedom - Your Place Of Solitude

I have been doing some soul searching and out of all the things I want out of life like money, dream house, dream wardrobe lol. More than anything I want everlasting freedom. I googled freedom and have shared what the definition is of freedom:

“The power or right to act, speak, or think as one wants.”

Freedom - Your Place Of Solitude

It doesn’t even mention money or any material substances you think provides freedom, which is a reminder that freedom starts from the mind and finding solitude in that.  Your circumstances good or bad does not define freedom it is more your state of mind.

Freedom - Your Place Of Solitude

This also has a connection to style. When I feel and look good I feel free. I feel at my best when I present my best authentic self,  that to me is also freedom. This is something I always want to evoke as my style journey evolves over time.  As we grow it’s so important to remember freedom is not through material things and more about freedom and happiness in the mind first!

Freedom - Your Place Of Solitude

Trousers – Zara (sold out now)

BodysuitAmerican Apparel (similar option linked)

HeelsCharlotte Olympia 

Photography – Vinn

Olivia Gold X

Fashion Lifestyle

5 Days In Morocco

July 10, 2017

5 days in paradise, 5 days with my love, 5 days in Morocco.

5 days In Morocco, felt like 5 days in serenity! It was an amazing holiday embracing the culture, new experiences, food, and language. And I want to share it with you and let you know about all the fun things you can do in Morroco.


Day 1

Day 1 is always an open day as you just arrive and settle in. Well, we did just that and more. Starting with our hotel, we stayed at the Dellarosa Hotel, in the center of Marrakesh. It is a small boutique hotel which was really cute and simple. It had a modern Moroccan decor hotel, which was really beautiful. The only downside was our hotel room decor was a dark brown, which wasn’t great for capturing makeup tutorials because t was too dark. Another not so nice experience was the breakfast the options were not too great. But other than that it was a lovely hotel, sometimes you take the good with the bad I guess. It was close to everything and everywhere, which was perfect for us!

 

To round up on day 1 – We went for an afternoon walk and had lunch/dinner then relaxed in the pool at our hotel and in the evening went to Famous 555 Club. It really cool club that played everything I wanted to hear. I definitely recommend you going there (but don’t turn up before 12 pm they party until 5 am, so 1 am is like early)

 


Day 2 

It was an early start for a tourist day! I finally got to visit Rue Yves Saint Laurent garden. I didn’t know that it was originally owned by an architect Jardin Majorelle and then it was Saint Laurent and Pierre Berge then bought it once Jardin Majorelle passed away. To me, it’s a romantic creative story all about the love of art. And when you can there you feel it and see it. 

We also went to the Moroccan market. It felt so authentic being in the midst of it, hearing locals call me and boyfriend brother and sister. Hearing them persuaded to purchase whatever they had to offer. To be honest we enjoyed it and laughed with them as we walked by. 


Day 3 

5 days In Morocco

We got active!!! Definitely my boyfriends favourite day. We went Quad biking in the desert and then went camel riding. You can usually book these excursions through your hotel and it is really cheap and a full day experience. One to tick off the bucket list!

5 days In Morocco


Day 4 

Was a more fun!! We went to a beach house day party, it’s called Famous Beach and owned by the same people that run Club 555 that we went to on day 1. It’s a beautiful mansion, amazing decor (great to capture content) with many pools, Dj, restaurant, and bar. Everything you need in one place to relax and enjoy the sun! 


Day 5 5 days In Morocco

Ending our holiday on a high, we went for a beautiful walk enjoying the Moroccan city. It really is a beautiful city, cultural with so much to do and experience. I didn’t get a chance to go the atlas mountain, which is on my wishlist for the next time I go there. 

5 days In Morocco

I will also be sharing my FIRST VLOG – from this trip. I’m a freshman with Youtube so bare with me as I get to grips with it. 

All items I wore are linked for you to shop away too. 

YSL Garden Look (so many asked on Instagram)

5 days In Morocco

Trousers – Zara (similar)

Top – Asos (similar)

Kimon0 – American Apparel (not available)

Sandals – Asos 

Olivia Gold x

Fashion

Self Reflection – Be Present And Don’t Let Confusion Conquer

June 23, 2017

Self reflection. 

So I am a confident advocate of not loosing things! Honestly I will always say, I don’t loose things. But how my life has changed in the past 4 weeks I have lost key Items that are so important to running around. My work phone, Oyster and a few other things. I have been so annoyed at myself, like when did i get so careless or absent minded. Out of all the flaws I have, those were not it.

But today I have surrounded, I message my girls and was like: Thats it, my name is Olivia and I loose things! I have to admit it and let it go. 

Its something that sounds silly but then all my girls said to me was: your not focused, your mind is busy. And there right my mind has been occupied. I have been thinking about a few things but I didn’t know it had really subconsciously taking over. 

So in sharing my annoying experiences, it self sharing self reminder to take time out and be still. Its clear my mind cloudy with a lot and I just need to focus and relax so I can correctly move in the flow of my purpose and calling. And not get wrapped up in my mind and my thoughts, its god who leads the way and thats who I need to lean on at this time where things are shifting!

Now To Fashion & Style

The area that never fails me! Summer is finally here which is my favourite season, I am happy, awake and just have an overall better vibe. We thank God for the vitamin D the sun supplies us with. When its sunny with a little breeze, this is an outfit I have worn many times which I love. Playing and shapes and print with denim flared jeans and stripe gathered top. Its easy and such a effortless, effort combo!

Jeans – Missguided 

Top – Zara 

Shoes – Stuart Weitzman 

Photography – Vinn

Olivia Gold x

Life Of A Marketing Girl

See Now Buy Now – The New Blueprint For Luxury Brands?

June 7, 2017

Luxury brands are rewriting their creative and marketing approach with a new blue print.

Introducing-  ‘The See Now, Buy Bow’ 

Are long gone the days of purchasing items a season ahead or 4 months before the collection is released online or in-store? Well brands such as Tommy Hilfiger, Tom Ford and Ralph Lauren seem to think so. As one of the first of many luxury brands to have implemented this new business sales approach, it seems we may be in the midst of a revolutionary time in the age of luxury commercial marketing, strategy and customer experience.

The see now, buy now strategy has been evident in the high street circuit for years now, but not in history for a renowned global brand just yet. As there have not been many case studies or long-term results to support this strategy shift.

See Now Buy Now

But lets really think about it, from a marketer perspective this makes sense!  The industry is finally playing catch-up with who their audience is. For year’s global brands with a huge corporate machine including the fundamental departments such as: production, design, marketing and sales etc. have now marched to the tune of their own drums and have failed to listen to the pattern of their evolving consumer, growing demographic and millennial savvy shoppers.

Luxury analyst Luca Solca contributed via NY Time on her thoughts on the current phase as an experimental mode, due to the lack of aggression in this strategy.

In my opinion, change is good and it is important in today’s market that fashion business’s take more risk, than standing still! We cannot hold onto what is and is not a marketing tool. It is our job and commitment to listen to what customer are asking for and as a fashion enthusiast and marketers to then provide customers with what they want and when they want it.

It doesn’t mean that all luxury brands should leave their current production and sales strategy and start from scratch. All I hope is that develop and improve on what is there. Brands such as Ralph Lauren and Tom Ford have, which highlights that change and innovation works when executed correctly leaving minimal risk of failure!

See Now Buy Now

Luxury Brand Testimonies

Tommy Hilfiger transformed its whole entire business model to the see now, buy now strategy. Showcasing the in-season collection at the #TommyNow show in 2016 resulted in 60% sale increase and 900% increase in website traffic! Via Business Of Fashion

Tom Ford’s A/W winter campaign, photographer Inez van Lamsweerde and partner Vinoodh Matadin created 14 campaign image, six videos and a catalogue of celebrity portrait fronts in under 24 hours! Via Business Of Fashion

Olivia Gold x

Fashion

The Iconic Blazer – Maxa Mara Inspired!

June 3, 2017

The iconic Max Mara blazer or Zara? – Lets talk about it!

I have been quiet on the blog lately, sorry! May was a month of working on various projects that’s been taking up my time, which has been more of the behind the scenes work that I do such as, fashion marketing and PR work. I will be revealing more in my #LifeOfAMarketingGirl section next week. I know some of my followers have asking for me to share more about all of that, so I plan on sharing personal work stories for ya’ll!

Blazer Blazer

Lets talk about this jacket now, as it is a major staple piece that is going into my wardrobe!

Previously in one of my style post, I spoke about fast fashion and how I wasn’t really inspired by much as of late. Then last week I was scrolling on the Zara website (as you do) and saw this blazer and thought OMG my mum would love this. It reminds of one of my favourite brands Max Mara who are renowned for creating the most amazing, classic, iconic blazers.

Blazer

What I love most about this jacket is that you can wear it over and over again, in various styles. And it reminded me to get back on track and continue to shop for classics to build a staple piece wardrobe collection. Starting with luxe basics that are versatile through the season. Zara have a lot of chic blazers and jackets at the moment in many colours but red struck my attention because it was a bold red, that compliments what I already have in my wardrobe.

Blazer

I styled the blazer with exactly how I would like to wear it out for date night. Forever 21 lace bra-let and flared trousers from Zara. Completing for a classic, sexy and feminine look. I’m thinking to style the jacket on it’s own next with knee high boots!

TrousersZara  (similar)

BlazerZara 

ShoesStuart Weitzman 

Top – Forever 21 

Photography – Vinn 

Olivia Gold x 

Fashion

Return Of The Mac!

May 16, 2017

Mac Jackets are oh so necessary when the sun is ‘sometimish’ and the wind is more consistent than the sun.

A few weekends ago it was a very busy one. Non stop running around starting with shooting content for the blog and writing reviews and insights for the #lifeofamarketinggirl segment, which i hope you guys are enjoying! Then I whisked my way to the other side of London and had an afternoon brunch hosted by a lovely blogger friend @bdblggr you may be following her if not, you should do so! We ate and talked for ages, not really about but life and evolving as we are in our mid 20’s. Lastly I then ended Westfield shopping with my friends shopping!

ISA LOOK

mac mac

I really didn’t want to look ‘matchy, matchy’. There was a voice in my head that was saying’ mix it up, wear something random. And that’s exactly what I did. I knew I wanted to be comfortable so wearing tight clothes was not a desire. I threw on this stripy shirt from Zara which is so easy to wear with anything. I paired the top with comfortable stretchy jeans from Zara (that shop is giving me luxury visuals right now with their pieces) and completed my look with Next’s blue Mac jacket and leather Zebra pumps.

mac mac

I was comfortable, chic and free. A style combo I recommend for any city girl running round trying to do it all!

Jeans – Zara (old)

Top – Zara (old)

Shoes – Next 

Mac Jacket – Next 

Photography – Vinn 

Olivia Gold x

Life Of A Marketing Girl

From Working For Wolford To Wolford Becoming Her Client – Meet Sidonie Goldman

April 23, 2017

 #LifeOfAMarketingGirl Interview – Meet Sidonie Goldman

A PR and Marketing expert who left France 20 years ago for an internship that lead her to meet and work Joesph Ettedgui, then go on to head up Wolford EU marketing team and now has branched off to start her own agency!

I get to share with you how taking a leap of faith, can get you to the top! It doesn’t matter where you are from, what you believe is possible will be possible. Meet a dear friend and #BOSS in  her own right.

  I get to share with you how taking a leap of faith, to start from the bottom! It doesn’t matter where you are from, what you believe is possible is possible. Meet a dear friend and #BOSS in  her own right.

What is your job role?

My job role is communicating with my clients on a very regular basis and reacting very quickly to what they need, planning and finding solutions based on ROI and ultimately increasing their T/O. It is also overlooking my small team and making sure we are all on the same page and working towards the same goal.

What does that entail?

I take care of my client’s needs daily. I do PR, Commercial Marketing and social for them. One day we do a photoshoot for a campaign or pitching a product to the press… It is really varied and this is what makes it so fun and interesting.

What big brands can you share that you have had the pleasure in working with?

I have worked with Joseph – working very closely with Mr Joseph Ettedgui himself, an incredibly inspirational man with a heart of gold. During this time, we were working with brands such as Alexander McQueen, Stella McCartney, Sophia Kokosalakis, Pucci, Missoni, Costume National.

Sidonie Goldman

I then worked with Wolford and had the chance to be involved in collaborations with brands such as Vivienne Westwood, Giorgio Armani, Karl Lagerfeld. One of the very exciting moment at Wolford was launching the social media platform with Twitter from the UK. I remember working already with a few bloggers, at the time in 2008 it was quiet new!

How did you get into the industry?

I left France 20 years ago. I left my job for a non-paid internship that gave me the opportunity to get a “foot in the door” and start in the fashion industry. It was only after a year doing parcel collections and coffees that I got my job at Joseph getting back to PR which was what I had studied.

What would you say is special about your job?

The incredible opportunities to meet truly interesting and inspirational people all the time… I have learnt so much…

As a marketer, what do you think is the gem to propel you to success

Hard work, having a good work ethic and remaining focused on the commerciality of each project.

 Sidonie Goldman

In the Industry do you look up to any other women in your field?

Most of the time I loved to hear what Jane Shepherdson had to say. I went to one of her talks, she was amazing and fearless with a very good entrepreneurship head on her shoulders.

I also have a friend Emma Sinclair, she is an amazing woman – the youngest in the UK to have IPO’d her company at 28 years old. She is a business mentor and a UN business ambassador. I always love being with her and listening to all her stories. She is incredibly strong and focused and is also great at introducing people to each other – a super woman!

What is the most rewarding campaign

When I was working for Wolford we were pushing a collection which was slightly different from what the brand was normally doing. It was a collection of very visual and sexy hosiery – not for everyone! I got in touch with Cheryl Cole’s stylist. Cheryl was then the new judge on the X-Factor and on a Sunday night during the semi-final and in front of 10 millions viewers, Cheryl introduced her new album and was wearing a pair of Wolford tights and a blazer.. and nothing else…!

It was a bit of a surreal moment – it was before social media so I was jumping up and down on my sofa screaming!!

The following day, Wolford sold out of the “Cheryl tights” on and off line and had to re-order 600 pairs for the UK.

One customer even came to one of the stores and asked to purchase 40 pairs for her hen night!!!

#GOALS !!

Wolford

Who was/is your greatest teacher?

I have a few!

I have learned so much about high fashion from Joseph.

My father taught me intuition, process and hard work, he is always pushing me out of my comfort zone.

My husband taught me business, he is incredibly good at numbers and I am not!! He is also very calm and pushes me to budget, forecast, business planning, he can “read” an Xcel file like a book, its amazing!  etc..

Also in luxury fashion/lifestyle, I always ask myself, would I buy this or would I be happy about the experience if I was the client? Attention to details is an absolute must and nothing should be rushed.

Most valuable lesson

Managing my time, prioritizing and knowing to delegate.

Last words:

My family again and again! 

Now thats a Marketing Girl Boss!!

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