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Life Of A Marketing Girl

From Working For Wolford To Wolford Becoming Her Client – Meet Sidonie Goldman

April 23, 2017

 #LifeOfAMarketingGirl Interview – Meet Sidonie Goldman

A PR and Marketing expert who left France 20 years ago for an internship that lead her to meet and work Joesph Ettedgui, then go on to head up Wolford EU marketing team and now has branched off to start her own agency!

I get to share with you how taking a leap of faith, can get you to the top! It doesn’t matter where you are from, what you believe is possible will be possible. Meet a dear friend and #BOSS in  her own right.

  I get to share with you how taking a leap of faith, to start from the bottom! It doesn’t matter where you are from, what you believe is possible is possible. Meet a dear friend and #BOSS in  her own right.

What is your job role?

My job role is communicating with my clients on a very regular basis and reacting very quickly to what they need, planning and finding solutions based on ROI and ultimately increasing their T/O. It is also overlooking my small team and making sure we are all on the same page and working towards the same goal.

What does that entail?

I take care of my client’s needs daily. I do PR, Commercial Marketing and social for them. One day we do a photoshoot for a campaign or pitching a product to the press… It is really varied and this is what makes it so fun and interesting.

What big brands can you share that you have had the pleasure in working with?

I have worked with Joseph – working very closely with Mr Joseph Ettedgui himself, an incredibly inspirational man with a heart of gold. During this time, we were working with brands such as Alexander McQueen, Stella McCartney, Sophia Kokosalakis, Pucci, Missoni, Costume National.

Sidonie Goldman

I then worked with Wolford and had the chance to be involved in collaborations with brands such as Vivienne Westwood, Giorgio Armani, Karl Lagerfeld. One of the very exciting moment at Wolford was launching the social media platform with Twitter from the UK. I remember working already with a few bloggers, at the time in 2008 it was quiet new!

How did you get into the industry?

I left France 20 years ago. I left my job for a non-paid internship that gave me the opportunity to get a “foot in the door” and start in the fashion industry. It was only after a year doing parcel collections and coffees that I got my job at Joseph getting back to PR which was what I had studied.

What would you say is special about your job?

The incredible opportunities to meet truly interesting and inspirational people all the time… I have learnt so much…

As a marketer, what do you think is the gem to propel you to success

Hard work, having a good work ethic and remaining focused on the commerciality of each project.

 Sidonie Goldman

In the Industry do you look up to any other women in your field?

Most of the time I loved to hear what Jane Shepherdson had to say. I went to one of her talks, she was amazing and fearless with a very good entrepreneurship head on her shoulders.

I also have a friend Emma Sinclair, she is an amazing woman – the youngest in the UK to have IPO’d her company at 28 years old. She is a business mentor and a UN business ambassador. I always love being with her and listening to all her stories. She is incredibly strong and focused and is also great at introducing people to each other – a super woman!

What is the most rewarding campaign

When I was working for Wolford we were pushing a collection which was slightly different from what the brand was normally doing. It was a collection of very visual and sexy hosiery – not for everyone! I got in touch with Cheryl Cole’s stylist. Cheryl was then the new judge on the X-Factor and on a Sunday night during the semi-final and in front of 10 millions viewers, Cheryl introduced her new album and was wearing a pair of Wolford tights and a blazer.. and nothing else…!

It was a bit of a surreal moment – it was before social media so I was jumping up and down on my sofa screaming!!

The following day, Wolford sold out of the “Cheryl tights” on and off line and had to re-order 600 pairs for the UK.

One customer even came to one of the stores and asked to purchase 40 pairs for her hen night!!!



Who was/is your greatest teacher?

I have a few!

I have learned so much about high fashion from Joseph.

My father taught me intuition, process and hard work, he is always pushing me out of my comfort zone.

My husband taught me business, he is incredibly good at numbers and I am not!! He is also very calm and pushes me to budget, forecast, business planning, he can “read” an Xcel file like a book, its amazing!  etc..

Also in luxury fashion/lifestyle, I always ask myself, would I buy this or would I be happy about the experience if I was the client? Attention to details is an absolute must and nothing should be rushed.

Most valuable lesson

Managing my time, prioritizing and knowing to delegate.

Last words:

My family again and again! 

Now thats a Marketing Girl Boss!!










Ripped Jeans – Mixed with a thought piece on knowledge!

March 2, 2017

The other day I got a message from someone on my Instagram asking – What do you think of Ripped jeans? And I said I love it, its fun. It was a random question but it really ticked that ripped jeans is a key trend that is impactful to looks.

Again I am wearing my favourite staple brand Wolford! This time I’m wearing the Opaque Transparent Nature body. It soft, stretchy, with asymmetric detail that adds some detail.

Now to more important chit chat!

Knowledge Is Power – This saying was said to me so many times as a child and NOW as a 25 year old have I really deeped and understood it. Especially in my career and knowing how to deal with people in the work place, colleagues, senior members of staff. As a blogger, knowing how to communicate assertively but classy, knowing how to negotiate with brands so that you I don’t be a disservice to myself.

You have to know your stuff. You have to be equipped with the knowledge, the wisdom and the facts to move forward fearlessly in all aspects of your life. A key tool to do this is knowledge. Going into any environment blindly is dangerous. Engaging in experiences and not being prepared to shine and own your contribution and value in any situation is a BIG dis-service to yourself!

Let’s do better. If you want to get into the blogging/YouTube world research, find out what you like and how you would like to contribute to the blogger-sphere. Want to be a creative director? Again research make that your life (not take over your life) but embrace the passion, determination and be clued up so that you can deliver to the best of your ability. What ever it is the same principle applies.

I’m sharing this because it is a trait I have been consciously embracing and activating in my life and i’m seeing the fruits of my labour and it feels amazing. I want you to feel this way too!

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Jeans – Levis (old currently shopping for a new one)

Top – Woldford

Heels – YSL

Photography: Vinn

Olivia Gold x






Net tights, Net bodies and Net Lace! The Fashion Style Accessory For SS17

February 22, 2017

The phenomenon style accessory for SS17, Net Fashion Tights and Bodies. It is an affordable accessory that is edgy and adds a personal sassy touch to an outfit. Before we get to the stage of being sick of every everyone it. Let’s appreciate it for a minute lol becuase I love it!

You can imagine how excited I was to receive this amazing Net Lace from Wolford. Made from Polyamid and nylon the varying net looks ensure that the feminine silhouette is put in its best light. The minimalist finish is created through fashionable three-quarter sleeve. And in a thong briefing style for a sexy finish!

The Net Lace Body Is one of my favourite pieces from the Wolford’s ss17 trend collection. From what we know of the brand, luxury basics and classic staple pieces that are timeless additions to your wardrobe. With this particular body it adds a innovative flare to the selection of trend options. The sexy, stylish top also attracts a younger demographic to the brand (like me).

Dorsett Hotel Shepherds Bush

Relaxing at the Dorsett Hotel, Luxury Suite. The modern and minimal decor was a great juxtaposition atmosphere to capture my outfit. Keeping it cosy but feminine I wore boyfriend fit white jeans, (to be honest I wished the trousers had abit more baggy FYI) along with my caged BCBG Maxazria heels. I mixed patterns to capture the fun details of the top with what would be my go to pickings, heels and trousers lol.

Retailing at £200.00 the Net Lace String Body is a pricey for a body but with the quality and the versatile style, it is something you will wear more time than you know. If it’s a staple piece my opinion is to purchase it.

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Top – Wolford

Jeans – Asos

Heels – BCBG Maxazria

Photography – Vinn

Hotel: Dorsett Hotel London



Wolford SS17 ‘Patti’ mixed with deep talk like – Change

February 13, 2017

I think change has been one of my biggest teachers of my 2016. To which I have experienced good and bad change that has now opened my eyes to what really matters in life.

Recently I did an interview for a dear friend and talked about my experienced check it out here. My career is something that I have spoken about before regarding my highs and lows. So I won’t get into that all over again. Back to the subject of change is inevitable and you have to move in that change. As we get older our prospective and fulfilment in life evolves. It is not about expensive shoes or having the hottest bags. To me family, love, true friendships and enjoying real moments.

For me that’s the mind-set that brings happiness, peace and love. Through all my experiences I have never felt the power of these intangible emotions flow through my life, as strongly as they are now.

Wolford Patti Tights

Now to the fashion! New Year and new fashion.

I’m back collaborating with one of my favourite brands Wolford. They have launched new SS17 hosiery trends that are 10 steps ahead of the game. We all know and have seen the net tights hype be one of the biggest fashion trends of recent. Wolford have really pushed the boundaries and gone on to create a new style that has a lot of flare and swag.

I had a beautiful deluxe suite at the Dorset Hotel that I had the luxury of spending the day at. IWanted to push my creative vision when capturing the detail of the tights. It is not about being sexy here, but creating a moment that shows how the tights shaped around a body and adds to your style, no matter how you style it. ‘Patti‘has been released in the sock stockings but will be released early spring of the full hosiery tights.

Wolford SS17 'Patti' mixed with deep talk like - Change Wolford SS17 'Patti' mixed with deep talk like - Change Wolford SS17 'Patti' mixed with deep talk like - Change Wolford SS17 'Patti' mixed with deep talk like - Change

Tights – Wolford

Jeans – Missguided

Photography – Vinn

Olivia Gold x




Fashion Lifestyle

Mesh Fits and Rip’s

December 1, 2016

Mesh fits and rip’s is all that it is, but it is impactful. Mixing and matching textures always results for a stylish, chic look. This is more of a cosy girl vibe that I am channelling but I like it. At the core of my style, feminine fits is home, but I always like to challenge myself to stretch myself with a new-normal.

I got these white ripped jeans from ASOSs not too long ago and I have worn them more than a doesn’t times. They are not so tight and not too baggy. Just right for the casual fit I have been looking for. I styled it with a mesh body from Wolford as it adds a sexy flare compared to just wearing general T-shirt. Of course Vans is the ultimate cosy fit footwear that works with everything so I threw them on, as I wear them most of the time.

Black and white is classic and perfect colour combo for this London winter. It is so cold, I can’t express it enough!

Random Thought – Authenticity

In the social world that we live in, it seems so easy for people to get caught up, follow suit and becomes sheep! I say this because as bloggers and influencers becoming the ‘in’ thing. People see this as easy and try to do anything to fit in and perceive the same image, lifestyle. Or even more commonly, get instant gratitude that the likes of Instagram gives people.

For me personally nothing feels more liberating that enjoying who you are and what you stand for. Not wanting to confirm and stand firm behind your beliefs, contrary to what may be popular or popping on the ‘gram’. Purpose over popularity! This is the key, in everything you do, embody and stand for purpose. That ignites authenticity and stability in that. With that being said…Please NEVER believe the hype!

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Coat – Zara

Body – Wolford (similiar)

Jeans – Asos

Shoes – Vans

Photography – Vinn

Olivia Gold x


The Leg Wrap

May 19, 2016

Shoes, shoes shoes! When I see a beautiful pair of heels its a match made in heaven! I was shopping with my family a few weeks ago and I came aross these Stuart Weitzman Leg Wrap heels, I was so drawn, the purchase experience took place within 5 minutes of looking at them.

Since I became aware of the brand in 2014 I have been a fan of thier classic style and quaility leather material used to piece a simple but detailed shoe designs. I think the Leg Wrap heels are fun, chic and sassy for the summer season. you can dress it up or down and I went for a dress down look, keeping it casual because thats how my life has been; casual day to day outfitd for work and to be honest life has been positivly busy!

So I styled my new Stuart Weitzman with Levi Vinatge jeans and a Wolford Filigra Lace Pullover taking advantage of Londons sun that was beaming.

Whats your summer shoe favourite this season?

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Jeans –Levis (Old, in need of a new pair to be honest)

Top – Wolford

Stuart Weitzman – Leg Wrap Sandals

Photography – Vinn

Olivia Gold x


La Fatal

January 5, 2016

Happy New Year!!

We are now in 2016, new year, new vibes!

The Fatal dress is a special one in my wardrobe, the first time I wore one was September 2014. I bought the dark green colour-way for a friends birthday and it was on sale, which i was super happy about. When it arrived and i tried it on, it fit and felt so good. I thought ‘I need to Invest in all the colour’s. Well luckily enough the lovely Wolford team sent me the Fatal dress but not just in any colour, a limited edition coral! It is unfortunately sold out but girls this colour is so dope , i wore it on holiday and will be wearing it this coming summer! It compliments my complexion really well and adds a glow as the colour bounces off my skin tone. 

The Fatal dress is a renowned dress for multi styling, It is sensually soft, made of exclusive velvet material with a seamless knitting technique for a detailed tailored finish. They have a huge range of colours to choose from, even though this particular colour is sold out there are other beautiful shades to choose from (a personal favourite other colour is Mocha). You can see my little rolls and flaws, but I’m human and a real women so i’m sharing it all with you lol.

Here’s a direct link to the Fatal dress! 


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Dress – Wolford

Shoes – Stuart Weitzman

Photography By: Paul Akinrinlola

Olivia Gold x