The Girl Power Pink That Is Taking Over Social Media!

March 23, 2017

Want to know why today, pink colour palletes are taking over social media! Some may call it millennial pink & it’s not going away anytime soon.

You can call it Tumblr Pink. Girl Power Pink. Even feminist Pink! One of Pantone’s colour references for the shade is – Pink Flambe! Whatever you may consider it to be, it’s hear to stay and I can tell you why!

Let’s take it back a little. When you were a little girl, pink is the first colour that most girls identify with. Some may say it represents the signature Barbie, girly girls and the ‘typical’ idealistic ideas and connotation of a female. Fast forward to 2016 the feminine shade is bigger than the infamous Barbie doll. The tone has now evolved to hold a whole new meaning to PINK.

What does ‘Millenial Pink’ mean in 2017?

The girl you think that cares about looking pretty – she can run a business, wear 5’inch heels, give birth to some babies and make a house a home, basically women are the foundations to life. However we are not perfect but we matter and basically we are the bomb.com! The millennial pink shade is taking the traditional consensus gender role and flipping it on it’s head – owning its power with a new depth of influence.

In 2016 it was called the Tumblr pink according to @NY Mag and has since developed into a palette of tones that we have never seen before, even though we have, it’s just the meaning is something completely different now!

Some of your favourite fashion brand as embracing this shade espeacially with SS17 collections. Brands such as Zara, Topshop and sme your favourite designers by the likes of: Rihanna Fenty x Puma, Valentino, Balenciaga and Celine are all hot on Pink.

It makes you think from a marketing perspective how powerful colour Influences trends, culture, brand relevance and even buying behaviour. In the world of fashion and feminism – Millennial Pink stands for all females out there, A combination of stylish, fashionable girls/women who are passionate about their purpose, career, embracing their sexual power whilst maintaining being and a GIRL BOSS!

Let the Millennial Pink reign on!

1 Comments

Fashion

Spring Is Here Or Nah?

March 15, 2017

It’s Mid-March and I hope that means spring is here. But I won’t hold my breath, London is very temperamental and before you know it we are in a season of constant rain. Winter is boring now, wearing jumpers is annoying and the cold is quite depressing. Spring is cooler, you can enjoy the day for longer and for me, personally it makes me happier and positive.

I’ve been really keen on spring because I want to play with colour & be more confident with a variety of shades that I choose. So basically I need the sun to give me a an excuse to wear red trousers and a pink shirt (that is quite a colour combo trend for summer FYI)

Last year I kept it safe. Neutral colour palettes are the staple pieces in my wardrobe currently. Even though that is cool, it feels very bland and safe. To be honest that is not the space that I am in at all. I want to experiment with my style, push the envelope (within remit lol).

So when I saw these red flare trousers from Zara I was like yassss, there so classy, a real staple piece. The top is also a hot piece too, the puffer sleeves giving me vintage Vivienne Westwood, Oscar De La Renta, I love it. When I saw it I was thinking £20.00 for a luxury look and feel sold!

So I guess this is a start, again sticking to building a classic wardrobe whilst incorporating colour. I definitely will be sharing more colour, shapes and fun vibes!

Summer we are waiting for you!

Trousers – Zara

Top – Zara (similair)

Heels – Stuart Weitzman

Photography: Vinn

Olivia Gold x

Save

Life Of A Marketing Girl

Want To Get Into Digital Fashion Marketing – Meet Tasha Antwi

March 12, 2017

From studying digital marketing in University and having an idea that digital fashion was the future. To Now Working with Bottega Veneta, Ralph Lauren and even Blackberry.

Meet Tasha Antwi.

Get to know how SEO content, blogger outreach and influencer marketing is a #GirlBoss career!

What is your job role?

Organic Performance Team Lead & Digital PR

What does that entail?

I’m the lead on 4 accounts, providing SEO consultation on on-site and off-site SEO and content marketing. I work on overall SEO and content marketing strategy, blogger outreach and publications.

I’m also looking after the new Digital PR offering due to launch this year. This will involve upscaling influencer marketing, and identifying grass-root influencers.

What big brands can you share that you have had the pleasure of working with?

Early on in my career I had the pleasure of working with big brands such as Bottega Veneta, Ralph Lauren, Mr Porter, Barbour, New Look, Kurt Geiger, BlackBerry and much more!

How did you get into the industry?

I actually came across SEO (Search Engine Optimisation) while doing my dissertation at university, which was all about online advertising in fashion. At the time, I knew I wanted to work in marketing, working with big fashion brands and digitally.

Back then SEO, and ranking highly in Google, became a big thing as ranking highly in Google but you in the position to drive the most traffic to your website.

As a marketer what do you think is the gem to propel you to success?

Working for a data led digital marketing agency, it’s been exciting to see how data can be used in such a clever way to formulate marketing strategies. Being proactive in learning and becoming an expert in this ‘new idea’, testing it and showing results is what makes you stand out. Especially when it comes to Digital Marketing.

In the industry do you look up to any other women in your field? If no, do you think there is a lack of e.g. female CMO’s, female creative marketers and female mentors?

One person I look up to in the industry is Jenny Thompson who is the Head of Data and Advanced Analytics at Forward 3D. She is the most down to earth person I’ve ever met, and is soo smart and compelling.

I do feel there is a lack of women in senior management positions, especially women of colour. Unfortunately when it comes to tech and digital marketing, we just don’t get enough women of colour applying for roles!

What is the most rewarding campaign or achievable win that you are most proud of?

Ralph Lauren, I was proud to be a part of the Abbey Road campaign, promoting the launch of their 60’s inspired AW14 collection. I was in charge of inviting influencers to the event, and designing and creating additional content around the collection – to outreach and gain placements online.

Who/what is your greatest teacher?

My greatest teacher would be my faith. Being a Christian is what makes me who I am, and is the foundation of all my values. Values that shine through at work, which I hope one day also inspires people. Matthew 19:26 “But Jesus looked at them and said to them, “With men this is impossible, but with God all things are possible.”

What is your most valuable lesson?

One of the most valuable lessons I learned from my dad. He was a man full of regret about the things he didn’t get to achieve in his life, due to various situations. He taught me to always take chances, what’s the worst that could happen?!

You can fail but then you would be at peace knowing you tried that thing you always wanted to do.

Now thats a Marketing Girl Boss!!

Find out more about Tasha Antwi- Click below!!!

Save

Life Of A Marketing Girl

Life Of A Marketing Girl – Welcome to the Community

March 5, 2017

Life Of A Marketing Girl – Is a community I am introducing to my blog to be more of service to you. My Readers. My Followers. My career girls.

With a passion for creating impactful content and creative contributions to the marketing fashion, music, lifestyle and entertainment industry, I know how hard the industry is, but also how lucky I am to be in a career that is professionally and personally rewarding.

This will be the go to segment where you can hear from those people that working behind the biggest brands and companies in today’s creative industry and use the gems, stories and advice as tools and steps to path your own way.

This has been somthing young girls have asked me through the years, so I am very happy and excited to bring you a place where I can encompass my interpretation of style and substance:

Career tips and take away tools to forward your career next steps
Life Of Marketing Girl – Careers stories from #GIRLBOSSES in the creative marketing community
Thought leadership reveiws on industry trends and news
Marketing Campaign Reviews

I hope this is of use to you. If thier is anything inpartuclar please get in touch with me at [email protected]

I came to Slay & Share – Makreting Girl 101

Save

Fashion

Ripped Jeans – Mixed with a thought piece on knowledge!

March 2, 2017

The other day I got a message from someone on my Instagram asking – What do you think of Ripped jeans? And I said I love it, its fun. It was a random question but it really ticked that ripped jeans is a key trend that is impactful to looks.

Again I am wearing my favourite staple brand Wolford! This time I’m wearing the Opaque Transparent Nature body. It soft, stretchy, with asymmetric detail that adds some detail.

Now to more important chit chat!

Knowledge Is Power – This saying was said to me so many times as a child and NOW as a 25 year old have I really deeped and understood it. Especially in my career and knowing how to deal with people in the work place, colleagues, senior members of staff. As a blogger, knowing how to communicate assertively but classy, knowing how to negotiate with brands so that you I don’t be a disservice to myself.

You have to know your stuff. You have to be equipped with the knowledge, the wisdom and the facts to move forward fearlessly in all aspects of your life. A key tool to do this is knowledge. Going into any environment blindly is dangerous. Engaging in experiences and not being prepared to shine and own your contribution and value in any situation is a BIG dis-service to yourself!

Let’s do better. If you want to get into the blogging/YouTube world research, find out what you like and how you would like to contribute to the blogger-sphere. Want to be a creative director? Again research make that your life (not take over your life) but embrace the passion, determination and be clued up so that you can deliver to the best of your ability. What ever it is the same principle applies.

I’m sharing this because it is a trait I have been consciously embracing and activating in my life and i’m seeing the fruits of my labour and it feels amazing. I want you to feel this way too!

Jeans – Levis (old currently shopping for a new one)

Top – Woldford

Heels – YSL

Photography: Vinn

Olivia Gold x

Save

Fashion

Net tights, Net bodies and Net Lace! The Fashion Style Accessory For SS17

February 22, 2017

The phenomenon style accessory for SS17, Net Fashion Tights and Bodies. It is an affordable accessory that is edgy and adds a personal sassy touch to an outfit. Before we get to the stage of being sick of every everyone it. Let’s appreciate it for a minute lol becuase I love it!

You can imagine how excited I was to receive this amazing Net Lace from Wolford. Made from Polyamid and nylon the varying net looks ensure that the feminine silhouette is put in its best light. The minimalist finish is created through fashionable three-quarter sleeve. And in a thong briefing style for a sexy finish!

The Net Lace Body Is one of my favourite pieces from the Wolford’s ss17 trend collection. From what we know of the brand, luxury basics and classic staple pieces that are timeless additions to your wardrobe. With this particular body it adds a innovative flare to the selection of trend options. The sexy, stylish top also attracts a younger demographic to the brand (like me).

Dorsett Hotel Shepherds Bush

Relaxing at the Dorsett Hotel, Luxury Suite. The modern and minimal decor was a great juxtaposition atmosphere to capture my outfit. Keeping it cosy but feminine I wore boyfriend fit white jeans, (to be honest I wished the trousers had abit more baggy FYI) along with my caged BCBG Maxazria heels. I mixed patterns to capture the fun details of the top with what would be my go to pickings, heels and trousers lol.

Retailing at £200.00 the Net Lace String Body is a pricey for a body but with the quality and the versatile style, it is something you will wear more time than you know. If it’s a staple piece my opinion is to purchase it.

Top – Wolford

Jeans – Asos

Heels – BCBG Maxazria

Photography – Vinn

Hotel: Dorsett Hotel London

Save

Fashion

Floral Tales – Introducing colour and detail into my wardrobe!

January 23, 2017

Floral Tales – Introducing colour and detail into my wardrobe!

With all that’s going on in the U.K with Brexit and in the U.S with Donald Trump and the presidential election. So I may not have all the answers for that. But I guess I can bring some positive and light inspiration for you fashion girls!

Floral Tales – I want to introduce colour & details such as floral into my wardrobe. Last year I bought a lot of basics and core colours, as well as my denim collection back up, as it was very weak. Now when I look in my wardrobe I have no colourful key pieces that adds some fun. (Waves white flag) I am NOT advertising go out and go spend more LOL. I am all about saving as much as you can, but we can always ball on a budget.

Now with that disclaimer out the way lol! I did a tiny bit of sale shopping and with my floral & colour lack in my closet. Post Boxing Day sales I picked up this Zara bodysuit which was only like £12.00 bargain guys bargain! Red is a striking classic colour, along with floral detail for a nice contrast. I paired it with black mid-rise Frame Denim jeans that fit so perfectly. I have struggled to find jeans since I have gone up a size, so happy to find a pair that hug the right places. I highly recommend them tell them Olivia sent you LOL 🙂