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Life Of A Marketing Girl

Life Of A Marketing Girl

Life Of A Marketing Girl – Welcome to the Community

March 5, 2017

Life Of  A Marketing Girl – Is  a community I am introducing to my blog to be more of service to you. My Readers. My Followers. My career girls.

With a passion for creating impactful content and creative contributions to the marketing fashion, music, lifestyle and entertainment industry, I know how hard the industry is, but also how lucky I am to be in a career that is professionally and personally rewarding.

This will be the go to segment where you can hear from those people that working behind the biggest brands and companies in today’s creative industry and use the gems, stories and advice as tools and steps to path your own way.

 

This has been somthing young girls have asked me through the years, so I am very happy and excited to bring you a place where I  can encompass my interpretation of style and substance:

  • Career tips and take away tools to forward your career next steps 
  • Life Of Marketing Girl – Careers stories from #GIRLBOSSES in the creative marketing community
  • Thought leadership reveiws on industry trends and news
  • Marketing Campaign Reviews

I hope this is of use to you. If thier is anything inpartuclar please get in touch with me at info@olivia-Gold.com

I came to Slay & Share – Makreting Girl 101

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Life Of A Marketing Girl

CALVIN KLEIN – ETERNITY PERFUME CAMPAIGN

July 13, 2015

And AD campaign that you will believe?

Calvin Klein

Calvin Klein released the new ad campaign for their new men and women perfume Eternity Now. Eternity Now evokes “the moment in time where you know it’s forever”, and follows 2014’s Eternity Night.

This campaign is more than just an image of beautiful models, it also captures real love. The campaign, shot by photographer Cass Bird, “conveys the raw expression of love and emotion between a young couple. Models Tobias Sorensen and Jasmine Tookes are a real-life couple! With their authentic chemistry the image embodies value, class, love and romance of Calvin Klein Advertising campaigns.

A campaign image like this is the new social influence for brands and products. Consumers are more demanding in the new digital age of advertising and will not just buy into the product unless they are loyal customers but also want to buy into the lifestyle and what the brand/product represents. Calvin Klein used the couple’s beautiful photogenic skills and genuine love and applied that to the Calvin Klein Eternity story.

Eternity Now for Women – A sparkling floral with lychee, quince sorbet, peony, peach blossom, neroli, cashmere veil, ambrox and musk.

Eternity Now for Men – An oriental fougère with ginger, coconut water, star anise, starfruit, cedar, patchouli, tonka bean and vanilla.

 

 

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