Checked and ready to start 2019 right! well, let’s be honest the new year can definitely be intimidating and make you feel nervous, for what reason?…
There is a sense of expectation that something new is just going to happen out of nowhere. When in reality that is not the case it is just another day, don’t get me wrong we are truly blessed to see another day and be in a new year. But I think today’s society we have a warped expectation on what it means for us. This year I truly wanted to flow into the new year and basically go with the mantra of- new year, same me. As we grow it is important to love who you are and who you are becoming and I just want too embrace that now more than ever and not put too much pressure on myself. Consistent pressure does not do anyone any good, I repeat consistent pressure does not do anyone good! What does is, moving in the flow of your life for you. Not what Instagram is telling you, or the world. Once you get to that sense of awakening or clarity, it removes an unnecessary pressure and you can just do you, and do it really well!
How I Am Getting Into 2019!
With that being said the core of my creativity is through fashion and it always had been I feel joy expressing myself through fashion and I want to continue to do so. Growing my Life Of A Marketing Girl community has been a fear to overcome which I am so proud of, as I can see the growth and has such amazing feedback. It really is a testament to when you focus on you and do it well, the results show, So let cheers to the new year and the same us because the same us is GREAT!
Autumn is here, which means clocks go back and the nights get darker quicker. But more importantly, autumn fashion is in full effect. Its all about the Autumn Nude.
The dark beige, rust brown and burnt orange tones that seem to be ruling the high street. As I walked througOxfordrd street last week. I popped into Mango, Zara and H&M and that was the main colour palette that was reigning the shop window. As well as the craze for leopard print too!
To be honest, it’s only the last year that I have warmed t this tone. A few years ago, I thought this shade of brown wouldn’t look nice on me it will drow me out and I would like bland. Crazy right? But thank god for growth, self-love and confidence. I love it and has become a favourite shade to wear in summer and in winter.
This whole is from Zara of course as they are nailing the various key trends for winter. The trousers are cord material in a rust brown shade which fit amazing. a low/mid rise flared trousers, channelling 70’s era. I don’t have any flares in my wardrobe, so this was a nostalgic purchase as I would always be in flares in school back when we had ‘own clothes day’.
I wore this with a matching long sleeve crochet weaved top. which felt amazing on. It also comes in white, which I plan to get as it is a perfect brown. I wore this with my Stuart Weitzman wrap leg heeled sandals which is a classic heel that works with the most outfit I tend to wear.
So yes, I will e being brown, dark brown staples for my wardrobe as I loveeeeee this shade and can’t believe it took me this long to like it. This is why fashion is so important even though it is only clothes. Trends and colours come back and something that you may not of like in the past becomes a personal favourite and element of your style evolution which I just a reminder about like. You have an opportunity to change what you don’t like or change your mindset!
I may be late or may be early, but I don’t always follow trends. But I have now introduced the embellishment trend into my wardrobe. When I saw this skirt I thought I had to have it. I never really wear glitter and sparkle, I previously went quite simple and nude tones. But I feel like I am trying new things. I said in my last few fashion posts that my style is evolving I don’t want to be put in a box when it comes to style. So I am buying what I love and what will stand the test of time. A mix of timeless and statement pieces for the wardrobe.
When I think of embellishment I think of designers such as Balmain, Giuseppe Zanotti, Moschino, Julien MacDonald and many others. They really use glitter and crystals to elevate the look of a dress and shoe. It adds glamour and makes the outfit a clear show-stopping moment.
That’s how I feel when I’m getting dressed to go out and where this skirt its a statement and sparkles from afar. I bought this skirt from Zara and it’s only £30.00 which is an amazing price point for a skirt like this. It is sewn really well and doesn’t look like it will fall apart. I kept the styling simple so I could focus on the fun detail of the skirt.
I wore a white top from Primark (great quality 100% cotton) which I intend on buying loads more. but yes, a simple top, paired with classic Christian Louboutins. For winter the is to still wear embellishment but with jumper and boots for that those winter statement moments. Remixing your key staples really help you get the best out of clothes in your wardrobe. So plan on seeing remixed outfits on my Instagram, where I post all of my #ootd moments.
Vintage Levis are the most practical and diverse stable pieces of clothes to have in your wardrobe. The best thing is, you can get on eBay. That is where I have bought all of my Levis products.
Shopping On eBay
Since I have been making more of a conscious effort to buy items that last and that are very versatile. Denim has always been the one thing that you can get the most wears out of and work for ALL occasions. This year I had to purchase a new pair of denim shorts, as I have put on a bit of (happy) weight over the last 6 months and needed to get a bigger size. I did not want to spend £50 on another Levi and remembered easy it is just to get a second-hand pair from eBay. The newly purchased shorts cost me a total of £12 including packaging. Bargain!
It made me realise how handy it is to purchase off eBay, as you can get a really good steal of there. I also have purchased vintage Levi vintage denim jacket which was only around £25, it has that old feel, which makes it even more perfect.
I styled the shorts with a sand oversized blouse from Zara which has crochet detailing. A real summer casual day outfit. I spent the rest of the day walking around London and going for lunch with my Boyfriend. Summer days are always better when you spend time outside and explore where you are in the sun.
My summer go-to heeled sandals have been these white sandals from Topshop. They too also work with most looks and are very comfortable. I have linked where you can get these from directly.
As I turn 27 within the next few days, I have been reflecting on how far I have come. I feel like as I get older I am a girl on a mission. I am more focus now more than over, I feel very centred in where I am in life and feel very content with it. Don’t get me wrong I continue to strive for so much more and my ambition is only growing. But I have come to understand that you really have to be ok with where you are now in life to prepare yourself for what is coming ahead of you.
26 has still been a fun age and I have grown so much, the wisdom that I have now makes me cherish any pain or misfortune that I have experienced in the past whether personally or professionally. I have come to realise It is all about of my journey.
As I go into my 27th year of life, I now know that as much as you plan your life it will never be linear and anything can happen. What I am sure of is the key goals I want to achieve. I am so sure of visualisation and verbally proclaiming your blessing ahead of time, as things really become what you speak. To give an example. I wrote in my journal at the beginning of 2017 that I would love to write for Marketing week, by November 2017 I was on Marketing Week as a marketing guest on tier podcast. And It didn’t even stop there. In March 2018 they reached out again and asked to contribute to an article and out of all the speaker my name and image was used as the main marketer for this article, giving me and my initiative so much coverage and awareness. This was all completely beyond what I thought I could achieve. And it all started with a ‘mustard seed’ approach by writing down one small goal.
Girl On A Mission – Entering Chapter 27
I really am a girl on a mission, my dreams are so big that it scares me! But I am so excited about it because it is exciting, daunting but all amazing. We have one life and I am committed and focused on assuring I fulfil my purpose and enjoy what I have been blessed with. I have amazing siblings and family, a strong solid friendship that are basically family and an amazing partner. Cheers to the 26 years and 27 I am ready for you!
The New Age Store Experience – Zara launch an augmented reality app for in-store shoppers
Coming to a Zara store near you, From April 2018, the Spanish fashion empire Inditex (Zara) will be introducing augmented reality app for in-store shoppers. What does this mean? The new innovative, the function will show models wearing selected Zara looks from its ranges when a mobile phone is held up to a sensor within the store or designated shop windows and customers can click through to buy the clothes. The Business Of Fashion reference states, that the mega fashion house is set to introduce the future thinking experience specifically targeted for younger Zara customers who are in their 20’s and 30’s.
Zara is already renowned for their fast work rate to bring couture and catwalk fashion trends in a matter of days to the high street! I personally could speak for a wide majority of my generation to say that Zara is the go-to for designer-led styles at a high street price point.
This is a great innovative development within the fashion industry. As some retail houses are currently struggling to monitor consumers spending power due to financial, social and economic constraints which tighten up the retail market. For Inditex they seem to be nowhere near red and are focusing on following their consumer’s behaviour. Tapping into mindset strategy and using that as a key marketing toolkit and development a new store experience strategy to lure in new and existing customers.
With digital being the future for GenZ and Millennials forefront, Zara is investing in their younger consumers through their new reality display!
To me, this is a win-win concept. When it comes to brand disruption and not only through an online journey but through in-store experience. Merging two strongest elements within a customers shopping experience. It has been issued that H&M are preparing launch a similar augmented system. But for now, expect to see 120 Zara stores worldwide who will have this within their stores for customers to interact when they visit the store.
It is exciting when brands continue to test new services, it shows the potential that comes with agile and flexible ways of working as a business. Reacting to mindset milestones and implementing activity to engage new consumers. As an avid shopper, it is something to be excited about, as it conquers a lot of practical queries you may come across when shopping. It actually will solve a few when shopping for example;personal shopping, styling and showing you further diverse options. This is because the system will also enable models to pop up on packages of online purchases delivered to customers, showing alternative outfits.
Innovation is the key, and Inditex is using key mindset insights to tackle and conquer new height which is an exciting concept I the retail fashion industry.
A thumbs up from the Life Of A Marketing Girl team!
How To Style Wide Leg Pants – 2018 looks! Chic, casual & cool
On my Instagram, I shared my 2018 style muse is kahlana Barfield Brown. She is the queen of layering and wearing wide leg detailed trousers. I fell in love with her style have added her vibe to my mood board.
I haven’t done much shopping this new year sale as I didn’t really see anything that I wanted to add to my wardrobe. Which is unfortunate as a shopping geek. But what caught my eye, were these Zara stripe trousers that were completely giving me Khalana vibes. So I had to purchase. Continuing with my casual, chic comfort theme, layering has been a really cool way to play with colours, patterns, and my personal style.
Being a curvy girl (slim thick) you can get caught up trying to dress for your shape, making sure you hug the right places. But after a while, that can get a bit boring and played out. I think the Fashionva girls have got that covered (no shade, as I genuinely love my curves and showing them). But this is why I was so drawn to kahlana, she plays with bigger shape trousers, oversized t-shirts or jumper and kills it with a killer heel. It is the perfect balance of casual cool for a girly girl.
So I’m starting to purchase wide length bottoms that have detail, such as the stripe in these. I hope to find more and will document this journey on my Instagram, so make sure that you are following me. keeping it simple, I paired these with an oversized shirt and a leather jacket. I was even thinking if I wanted to add more ‘spice’ to this look, it would be super chic if I put on a beige/taupe waistcoat.
How To Style Wide Leg Pants? Now you guys know my vibe for 2018!!!