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fashion

Life Of A Marketing Girl

Women In Marketing You Need To Know

July 23, 2017

Women In Marketing!!!

3 women I believe that are killing it in within the industry of marketing, branding and communications strategy. Personally, these are women I look up to and connect with. As we develop in our career it is important to have role models to look up to and attain inspiration from, to draw from and push you to keep going when the end goal seems so far away.

In this industry where I believe females get looked past on unless we are in your face and are demanding the room. I think recognition is needed because these ladies are pathing the way for us.

3 #WomenInMarkerting

Stephanie Horton


A personal favourite of mine! Stephanie is really a lady of her word as my mentor she has been instrumental in guiding me within my career personally. You never who you will meet on your flight. Yes, that’s where I first met Stephanie, on route to Miami for Art Basel walking through 1st class boarding I went over and said hi. When I got back to London I emailed her as soon as I landed and that was the beginning of it all. Always be ready because you never know who will meet in your life journey.

Stephanie Horton is a 20-year veteran of luxury fashion and marketing communications and an expert in global strategy! Stephanie has developed and executed creative marketing solutions for both domestic and international brands. Stephanie joined Farfetch from Shopbop in 2013, where she served as Head of Global Communications, oversaw the US and global communications strategy of the brand. Prior to Shopbop, Ms. Horton was Executive Director of Creative Services at Vogue and Director of Marketing at the New York Times.

Now moving into her next venture, she’s an amazing example of a black girl magic that has put a stamp of excellence with everything she has achieved. #MarketingGirlBoss.

Bozoma

July 11, 2016: Apple Music’s Marketing Executive Bozoma Saint John poses for a portrait at Apple Music Headquarters in Culver City, California.

A woman with purpose, power but most importantly passion.

I do not know Bozoma personally but I feel like I know her. Her rise to her current role, as Chief Brand Officer at Uber, is a testimony to hard work, perseverance, and focus. Take a snippet at her resume and why she is a #MarketingGirlBoss.

Bozoma diligently commenced her senior career at Pepsi at Chief Marketing Officer. Leading music festival-based marketing as head of the Music and Entertainment Marketing the division itself came from her suggestion that the company sponsor music festivals and award shows. What a mogul! She remained with the company for almost a decade before joining Beats Music in 2014, when Jimmy Iovine of Beats personally recruited Bozoma based on her experience in music marketing. From Pepsi Bozoma made her way to Apple and became the head of global consumer marketing for iTunes and Apple Music, captivating “passion” and persona from local and online audiences. Which is why you can see why Uber is in need of some Bozoma magic.

This is such a great example of sustaining longevity in a career and the benefits of what you sow in the early years of your career. I am personally not against jumping around different jobs while you find your feet but there is nothing more telling and rewarding than gaining sufficient time and experience.

Amber Pepper

Amber Pepper is someone I came across on Linkedin. As a budding marketer and comms geek, I was desperately was looking for women pioneering within the fashion and lifestyle industry, working for global brands within marketing. I came across Amber and emailed her straight away to introduce myself because that is what I personally do. I instantly was amazed felt connected to her journey as I hope to achieve such a career timeline.

Have you seen a lot more of Coach campaigns, recently? Well, Amber is a huge contribution to why we have. She is the Vice President of Marketing and Communications at Coach. Amber Pepper foresees overall marketing and public relations strategy of Coach’s business in Europe, as well as overseeing Coach’s European communications, digital and celebrity agencies. Previously, Amber was the managing director of Brower Lewis PRCo, at Farfetch as the Chief Marketing Officer and was Head of Marketing and Communications at Harrods.

This motivates me to keep working hard. Most importantly it’s not who you work for, it’s the work that you do that propels you to success! 

Olivia Gold x 

Fashion Lifestyle

5 Days In Morocco

July 10, 2017

5 days in paradise, 5 days with my love, 5 days in Morocco.

5 days In Morocco, felt like 5 days in serenity! It was an amazing holiday embracing the culture, new experiences, food, and language. And I want to share it with you and let you know about all the fun things you can do in Morroco.

Day 1

Day 1 is always an open day as you just arrive and settle in. Well, we did just that and more. Starting with our hotel, we stayed at the Dellarosa Hotel, in the center of Marrakesh. It is a small boutique hotel which was really cute and simple. It had a modern Moroccan decor hotel, which was really beautiful. The only downside was our hotel room decor was a dark brown, which wasn’t great for capturing makeup tutorials because t was too dark. Another not so nice experience was the breakfast the options were not too great. But other than that it was a lovely hotel, sometimes you take the good with the bad I guess. It was close to everything and everywhere, which was perfect for us!

 

To round up on day 1 – We went for an afternoon walk and had lunch/dinner then relaxed in the pool at our hotel and in the evening went to Famous 555 Club. It really cool club that played everything I wanted to hear. I definitely recommend you going there (but don’t turn up before 12 pm they party until 5 am, so 1 am is like early)

 

Day 2 

It was an early start for a tourist day! I finally got to visit Rue Yves Saint Laurent garden. I didn’t know that it was originally owned by an architect Jardin Majorelle and then it was Saint Laurent and Pierre Berge then bought it once Jardin Majorelle passed away. To me, it’s a romantic creative story all about the love of art. And when you can there you feel it and see it. 

We also went to the Moroccan market. It felt so authentic being in the midst of it, hearing locals call me and boyfriend brother and sister. Hearing them persuaded to purchase whatever they had to offer. To be honest we enjoyed it and laughed with them as we walked by. 

Day 3 

5 days In Morocco

We got active!!! Definitely my boyfriends favourite day. We went Quad biking in the desert and then went camel riding. You can usually book these excursions through your hotel and it is really cheap and a full day experience. One to tick off the bucket list!

5 days In Morocco

Day 4 

Was a more fun!! We went to a beach house day party, it’s called Famous Beach and owned by the same people that run Club 555 that we went to on day 1. It’s a beautiful mansion, amazing decor (great to capture content) with many pools, Dj, restaurant, and bar. Everything you need in one place to relax and enjoy the sun! 

Day 5 5 days In Morocco

Ending our holiday on a high, we went for a beautiful walk enjoying the Moroccan city. It really is a beautiful city, cultural with so much to do and experience. I didn’t get a chance to go the atlas mountain, which is on my wishlist for the next time I go there. 

5 days In Morocco

I will also be sharing my FIRST VLOG – from this trip. I’m a freshman with Youtube so bare with me as I get to grips with it. 

All items I wore are linked for you to shop away too. 

YSL Garden Look (so many asked on Instagram)

5 days In Morocco

Trousers – Zara (similar)

Top – Asos (similar)

Kimon0 – American Apparel (not available)

Sandals – Asos 

Olivia Gold x

Fashion

Self Reflection – Be Present And Don’t Let Confusion Conquer

June 23, 2017

Self reflection. 

So I am a confident advocate of not loosing things! Honestly I will always say, I don’t loose things. But how my life has changed in the past 4 weeks I have lost key Items that are so important to running around. My work phone, Oyster and a few other things. I have been so annoyed at myself, like when did i get so careless or absent minded. Out of all the flaws I have, those were not it.

But today I have surrounded, I message my girls and was like: Thats it, my name is Olivia and I loose things! I have to admit it and let it go. 

Its something that sounds silly but then all my girls said to me was: your not focused, your mind is busy. And there right my mind has been occupied. I have been thinking about a few things but I didn’t know it had really subconsciously taking over. 

So in sharing my annoying experiences, it self sharing self reminder to take time out and be still. Its clear my mind cloudy with a lot and I just need to focus and relax so I can correctly move in the flow of my purpose and calling. And not get wrapped up in my mind and my thoughts, its god who leads the way and thats who I need to lean on at this time where things are shifting!

Now To Fashion & Style

The area that never fails me! Summer is finally here which is my favourite season, I am happy, awake and just have an overall better vibe. We thank God for the vitamin D the sun supplies us with. When its sunny with a little breeze, this is an outfit I have worn many times which I love. Playing and shapes and print with denim flared jeans and stripe gathered top. Its easy and such a effortless, effort combo!

Jeans – Missguided 

Top – Zara 

Shoes – Stuart Weitzman 

Photography – Vinn

Olivia Gold x

Fashion

White Summer Lace – Style Tales With A Thought Piece!

June 13, 2017

White Summer Lace For The Win! 

White lace In summer is a cute, fun and chic ensemble to style during the season. I have always loved the colour white and would always wear it as my birthday dress colour in the past, just because the shade is so regal. White is the perfect colour that stands out without being too ‘loud’. It it a classic, neutral tone that works with a many other colours.

White Summer Lace White Summer Lace

I bought this sheer lace blouse which I got from Zara and knew how I wanted to wear it. I preferred the larger fit so that I could throw it over a top or bra-let which I have here. But in future I can also wear it as a throw over, over a bikini. A versatile piece that you can style in different ways is alway handy!

Keeping it classic I wore, flared white trousers and a cream bra-let and accessorised with my new white my Chlòe inspired white hand bag from Mango!

White Summer Lace White Summer Lace

Thought Piece – Gram Generation vs Doing The Work

currently I have been thinking, as i always do about the gram generation that I am in an how we shouldn’t get lost in the sauce of watching too much and just do the work. With the ‘Gram Generation’ where people are constantly showing off what they’ve got, done or achieved. You can get caught up just watch and who has time to just be watching? Its crazy how you can get lost in the sauce of being the person to ‘catch the tea’ or see what’s popping first.

The disadvantages of this, is HUGE. Being in my mid-20’s the time is now it put in the work and craft and shape the career and life that i want for myself. I think many of readers can relate to this, as I am aware that many girls that follow my blog, Instagram  or twitter are hardworking girls trying to make it. Even though we support each other and visit blogs, watch Youtube video’s and all things like that. The message here is to use that as inspiration to focus what you want to achieve and crack on with it. As I said In my #Lifeofamarketinggirl post, its better to take risk than stand still!

White Summer Lace

 

Trousers – Zara (previous season style)

Top – Forever 21 (old)

Shirt- Zara

Bag – Mango

Shoes – Stuart Weitzman

Photography – Vinn

Olivia Gold x

Life Of A Marketing Girl

See Now Buy Now – The New Blueprint For Luxury Brands?

June 7, 2017

Luxury brands are rewriting their creative and marketing approach with a new blue print.

Introducing-  ‘The See Now, Buy Bow’ 

Are long gone the days of purchasing items a season ahead or 4 months before the collection is released online or in-store? Well brands such as Tommy Hilfiger, Tom Ford and Ralph Lauren seem to think so. As one of the first of many luxury brands to have implemented this new business sales approach, it seems we may be in the midst of a revolutionary time in the age of luxury commercial marketing, strategy and customer experience.

The see now, buy now strategy has been evident in the high street circuit for years now, but not in history for a renowned global brand just yet. As there have not been many case studies or long-term results to support this strategy shift.

See Now Buy Now

But lets really think about it, from a marketer perspective this makes sense!  The industry is finally playing catch-up with who their audience is. For year’s global brands with a huge corporate machine including the fundamental departments such as: production, design, marketing and sales etc. have now marched to the tune of their own drums and have failed to listen to the pattern of their evolving consumer, growing demographic and millennial savvy shoppers.

Luxury analyst Luca Solca contributed via NY Time on her thoughts on the current phase as an experimental mode, due to the lack of aggression in this strategy.

In my opinion, change is good and it is important in today’s market that fashion business’s take more risk, than standing still! We cannot hold onto what is and is not a marketing tool. It is our job and commitment to listen to what customer are asking for and as a fashion enthusiast and marketers to then provide customers with what they want and when they want it.

It doesn’t mean that all luxury brands should leave their current production and sales strategy and start from scratch. All I hope is that develop and improve on what is there. Brands such as Ralph Lauren and Tom Ford have, which highlights that change and innovation works when executed correctly leaving minimal risk of failure!

See Now Buy Now

Luxury Brand Testimonies

Tommy Hilfiger transformed its whole entire business model to the see now, buy now strategy. Showcasing the in-season collection at the #TommyNow show in 2016 resulted in 60% sale increase and 900% increase in website traffic! Via Business Of Fashion. 

Tom Ford’s A/W winter campaign, photographer Inez van Lamsweerde and partner Vinoodh Matadin created 14 campaign image, six videos and a catalogue of celebrity portrait fronts in under 24 hours! Via Business Of Fashion. 

Olivia Gold x

Fashion

The Iconic Blazer – Maxa Mara Inspired!

June 3, 2017

The iconic Max Mara blazer or Zara? – Lets talk about it!

I have been quiet on the blog lately, sorry! May was a month of working on various projects that’s been taking up my time, which has been more of the behind the scenes work that I do such as, fashion marketing and PR work. I will be revealing more in my #LifeOfAMarketingGirl section next week. I know some of my followers have asking for me to share more about all of that, so I plan on sharing personal work stories for ya’ll!

Blazer Blazer

Lets talk about this jacket now, as it is a major staple piece that is going into my wardrobe!

Previously in one of my style post, I spoke about fast fashion and how I wasn’t really inspired by much as of late. Then last week I was scrolling on the Zara website (as you do) and saw this blazer and thought OMG my mum would love this. It reminds of one of my favourite brands Max Mara who are renowned for creating the most amazing, classic, iconic blazers.

Blazer

What I love most about this jacket is that you can wear it over and over again, in various styles. And it reminded me to get back on track and continue to shop for classics to build a staple piece wardrobe collection. Starting with luxe basics that are versatile through the season. Zara have a lot of chic blazers and jackets at the moment in many colours but red struck my attention because it was a bold red, that compliments what I already have in my wardrobe.

Blazer

I styled the blazer with exactly how I would like to wear it out for date night. Forever 21 lace bra-let and flared trousers from Zara. Completing for a classic, sexy and feminine look. I’m thinking to style the jacket on it’s own next with knee high boots!

Trousers – Zara  (similar)

Blazer – Zara 

Shoes – Stuart Weitzman 

Top – Forever 21 

Photography – Vinn 

Olivia Gold x 

Life Of A Marketing Girl

Interviewing For A Marketing Job? – Lola Michaels Shares Her Expertise!

May 9, 2017

 Interviews, Interviews, Interviews….

Particularly in the creative industry, the interview process can be very vigorous. Never let that put you off – it is purposely designed that way to see if you can withstand the pressure. The creative industry is very rewarding, however working well under pressure is a vital skill to have if you want to pursue a career in this line of work. The process also tests your self-endurance, as it can often last for a course of three weeks, and even longer for them to deliver the final verdict.

What you can expect to experience within an interview process (this may vary):

An initial phone interview with HR
1st stage interview – Is usually with someone in a managerial position – share some knowledge regarding educational and career background and asked competency-based questions
2nd stage interview – You will meet with your poential manager and someone a bit more senior – asked to do a 10-15 minute presentation.

Within the #LifeOfAMarketingGirl posts, we want to give you positive tips and advice on how to conquer the interviewing process. More than anything else, it is truly a test of mental strength and is more about how you view yourself as a person.

Here are some key points to remember when interviewing:

See an interview as a conversation rather than a test

Often times, we believe that interviews are done to catch us out. Absolutely not! Start viewing it as a conversation and an opportunity to get to know your potential employer. Remember, as much as they need to decide whether they are a perfect fit for they company – you also need to know whether the job is right for you.

interview

You being seated in that room means you ARE good enough

Being called to come have an interview, means you have been shortlisted as one of the best candidates. By reminding yourself of that, that should allow to walk in the interview with the utmost confidence.

Don’t ever feel discouraged after an interview – keep going!

It is very important to not to feel discouraged straight after an interview. If you feel you could have done better, take those learnings and write them down. Prepare yourself to be better equipped for the next interviews you have lined up.

Guest Contributor – Lola Michaels x

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