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Life Of A Marketing Girl

5 Tips To Improve Your Marketing CV To Recruiters/Hiring Managers

October 21, 2018

5 Tips To Improve Your Marketing CV To Recruiters/Hiring Managers

Life Of A Marketing Girl is embarking on November Mentorship with our community girls. We think it is important to not wait for the new year to get our mindset right to achieve our goals. We can start now.

So with only limited spaces to see so many people in November, we want to ensure we are sticking to our mission. Which is to; encourage, inspire and educate young girls who desire to get into marketing and share tips to help you achieve your careers goals. Starting with your CV.

CV – Should my CV look creative?

Through emails and DM’s via our Instagram page, this has been a very popular question. The answer is simple. There is no perfect CV but we encourage CV’s for creative marketing jobs in, fashion, music and entertainment to have a creative look and feel to their CV. This could be from a distinctive colourful border, to a whole theme of a resume. What’s most important is that you are confident of what your CV represents in terms of experience and it looks how you would like to represent you.


This could be through various small improvements such as:

  • Using CV template this is a really great way to stand out and helps you create a bespoke theme that no one else would have. It is a cool and creative change that can improve how you show off your skills. Have a look at this link to see examples. 
  • Simple and easy to read – Creative does not have to mean complex, remember it is quality over quantity. Ensure you write short simple sentences and is clear to read. Think job responsibility back up by an example of this.
  • Infographics – Sometimes sentences can’t always explain the depth of knowledge or what you have achieved. we advise using infographics, which is a unique way to show off your skills and results in a creative yet professional approach.
  • Create A Personal Brand – If you’re sending a portfolio, resume, and cover letter to apply for your dream creative role think about how you can make all the elements of your application look more unified and professional. Treating your job application as an exercise in branding is a great way to both elevate your application to the next level and prove to your future employer that you can be creative while working within a set of brand rules.

5 Tips To Improve Your Marketing CV To Recruiters/Hiring Managers


Highlight Key Achievements/Accomplishments

In reality, it would be great for HR managers to read through every CV that comes through their inbox, but unfortunately not all hiring managers do their Du-diligence. So we have to make it easier for them to see yours. You can do this by highlighting your key achievements within each job role previously. Whether it is a success you are proud of in university or even charity work. Use your CV to show off what you have achieved, so they have no choice but to look at your CV.

Including transferable skills

Another question we get asked quite often is about transferring from one industry into marketing and what their CV should look like to show they are eligible to be considered. All skills are transferable, as a business no matter what industry needs professionals equipped to do the job. If your background is finance, that’s great when dealing with marketing budgets that is a skill that is still relevant. If you are a strong writer then that is also a transferable skill as writing briefs and presentations is also required in marketing which is needed and useful. The key traits are the most transferrable skills you currently have that work best with the desired role you are looking at, that you can relate it too. In marketing, you have to be adaptable more than anything so giving examples of that is what will really stands out. 

 

Should my CV be different if I am applying to marketing jobs in different industries?

You should have a standard CV which outlines all your skills. But when you are applying for a specific job or in a specific industry, use this template but adapt it so that it is accurate to align with the job role you are applying for.

Spelling and Grammer

Last but not least spelling and grammar are so important. We are all human and not perfect, but your CV is your first impression and it is imperative you show your best self. This will be the first chance a hiring manager will basically see you and your work history. Ensure it is easy to read, simple to comprehend from beginning to end and lastly shows off your skills and talents which will be of value to the role you are applying for.

5 Tips To Improve Your Marketing CV To Recruiters/Hiring Managers

If you have any questions you would like us to answer, please DM us via our Instagram page and we will do an article on it. 

Life Of A Marketing Girl Xx

Fashion

Embellishment Is The New Statement Piece – Additions To My Wardrobe

September 22, 2018

Embellishment Is The New Statement Piece

I may be late or may be early, but I don’t always follow trends. But I have now introduced the embellishment trend into my wardrobe. When I saw this skirt I thought I had to have it. I never really wear glitter and sparkle, I previously went quite simple and nude tones. But I feel like I am trying new things. I said in my last few fashion posts that my style is evolving I don’t want to be put in a box when it comes to style. So I am buying what I love and what will stand the test of time. A mix of timeless and statement pieces for the wardrobe. 

Zara-Embellishment

When I think of embellishment I think of designers such as Balmain, Giuseppe Zanotti, Moschino, Julien MacDonald and many others. They really use glitter and crystals to elevate the look of a dress and shoe. It adds glamour and makes the outfit a clear show-stopping moment. 

Zara-Embellishment

That’s how I feel when I’m getting dressed to go out and where this skirt its a statement and sparkles from afar. I bought this skirt from Zara and it’s only £30.00 which is an amazing price point for a skirt like this. It is sewn really well and doesn’t look like it will fall apart. I kept the styling simple so I could focus on the fun detail of the skirt. 

Zara-Embellishment

I wore a white top from Primark (great quality 100% cotton) which I intend on buying loads more. but yes, a simple top, paired with classic Christian Louboutins. For winter the is to still wear embellishment but with jumper and boots for that those winter statement moments. Remixing your key staples really help you get the best out of clothes in your wardrobe. So plan on seeing remixed outfits on my Instagram, where I post all of my #ootd moments. 

Zara-Embellishment

Skirt – Zara 

Top – Primark £3.00

Heels – Christian Louboutin 

Photography – Michal 

Olivia Gold

Life Of A Marketing Girl

What Is The Difference Between Marketing and PR?

September 19, 2018

Life Of A Marketing Girl – What Is The Difference Between Marketing and PR?

One of the most common question within the communications industry from graduates and keen PR and marketing Enthusiast. Recently I did an article on Pepper Your Talk about the key difference between Marketing and Pr. I thought it is only right that I share this to the Life Of A Marketing Girl Community that continues to push for information and insight to further their careers.  Check it out and I hope it helps you!

What is PR?

The correct term for PR is Public Relations, which is all about reputation – the result of what you do, say and what others say about you. Simply put, PR is about managing a reputation.

Marketing and PR

A fundamental element of PR is brand representation in the media. For example, a brand will host a press day for a new collection with a few desired objectives in mind. Top-tier journalists will be invited with the hopes of them writing a review or story about the pieces. Stylists will be invited in the hopes of them featuring the items in upcoming shoots. Bloggers will be invited, to either select the items they’ll be gifted or to create content from the day and share it with their audience.

In doing so, they are maximising the reach of the brand by building relationships with the right people. Overall, all PR activities should maintain or raise the reputation of the brand to potential customers, which in turn translates into sales.

What is Marketing?

Marketing and PR

According to Kotler and Armstrong (Principles of Marketing, 2013) Marketing is ‘the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.’ As a marketer myself, I believe this speaks to what marketing truly is. Not only does a customer buy into the item but they buy into the brand; whether that be the style of the products or the lifestyle promoted around the clothes.

A marketer’s job is to come up with creative activations to promote the brand, item, collection or a special project/collaboration. The use of market research and strategy is a big factor in this because it is only when a business truly understands its customer can it then understand how best to create an impact in that customer’s life.

What is the difference?

The key difference between PR and Marketing is the audience:

PR = Industry relationships

Marketing = Customers

PR is to building favourable relationships with the media, press and influencers (these are the people that drive influence and communicate the brand perceptions to customers). Occasionally, this also extends to investors and suppliers. Whilst marketing is about promoting a brand or product through various creative approaches (advertising, digital marketing, social media etc.) to the customer.

The processes and strategies used to achieve these objectives are very different. Both areas run campaigns whether it’s by using influencers to promote a new fashion collection or traditionally using models and running a campaign shoot that we end up seeing in our favourite magazines. Marketing success is measured by campaign sales and ROI (return on investment). Whereas a successful PR campaign is measured by securing and maintaining successful relationships with key stakeholders in the industry that can then share great press coverage of your brand, product or collection.

What are some roles within a PR team?

Depending on the scale of the business (small or large) the team with have:

– PR Assistant

– PR Coordinator

– PR Manager

– Influencer Manager

– Head of PR

– PR Director (who reports into the Chief Marketing Officer or Executive Leadership Team/Senior Leadership Team)

In an agency environment, the roles are as follows (depending on the scale of the business small or large):

– Account Assistant

– Account Executive

– Senior Account Executive

– Account Manager

– Senior Account Manager

– Account Director

What are some roles within a marketing team?

Depending on the scale of the business (small or large) the team with have:

– Marketing Assistant

– Marketing Executive

– Marketing Manager

Social is a big part of Marketing and PR and either social media manager or executive roles can sit in either of the teams depending on the size of the team or business. There is also a strategic side to marketing which consists of creating the campaign angles, the thinking and initiative behind a campaign and why. (These roles vary, are often only on senior levels and can be within these remits:

– Strategic Manager

– Brand Manager

– Campaign Manager

Are PR skills transferable to Marketing roles (vice versa)?

Yes, yes, yes! It is so important to have transferable skills. Marketing and PR work hand in hand so having both contribute to the value you can bring to your potential employer.

Which campaigns do you currently love or are personal favourites of yours?

My favourite campaign currently is:

Jigsaw Immigration campaign – Jigsaw launched a campaign in 2017 about celebrating immigration as part of their promotion for its autumn/winter collection. Read more about it here.

Nike Middle East sportswear campaign – Nike launched a culturally rich, empowering campaign that pays homage to Middle Eastern athletes and explores the challenges young Arab women aspiring to a professional sporting career may face. Read more about it here.

Campaigns mean more when there is an authentic reflection of people, life and culture involved.  

Where do you see the future of Marketing and PR going?

I think the future is in digital innovation and with fashion companies being more reactive to customers real needs and not want the company wants it to be. Brands will have have to stay close to their loyal consumers as well as potential new customers and study what their aspirations are, as well as lifestyle escapism habits.

Marketing and PR

Olivia Gold x

Fashion

Vintage Levis – The Never Ending Denim Stable

August 22, 2018

Vintage Levis are the most practical and diverse stable pieces of clothes to have in your wardrobe. The best thing is, you can get on eBay. That is where I have bought all of my Levis products.

Shopping On eBay Levis

Since I have been making more of a conscious effort to buy items that last and that are very versatile. Denim has always been the one thing that you can get the most wears out of and work for ALL occasions. This year I had to purchase a new pair of denim shorts, as I have put on a bit of (happy) weight over the last 6 months and needed to get a bigger size. I did not want to spend £50 on another Levi and remembered easy it is just to get a second-hand pair from eBay. The newly purchased shorts cost me a total of £12 including packaging. Bargain!

It made me realise how handy it is to purchase off eBay, as you can get a really good steal of there. I also have purchased vintage Levi vintage denim jacket which was only around £25, it has that old feel, which makes it even more perfect.

LevisLevis

I styled the shorts with a sand oversized blouse from Zara which has crochet detailing. A real summer casual day outfit. I spent the rest of the day walking around London and going for lunch with my Boyfriend. Summer days are always better when you spend time outside and explore where you are in the sun.

My summer go-to heeled sandals have been these white sandals from Topshop. They too also work with most looks and are very comfortable. I have linked where you can get these from directly.

Levis

Shorts – Levis (eBay)

Shoes – Topshop (yellow version)

Top – Zara (Sale no longer available)

Photographer – Michal Burchard

Olivia Gold x

Fashion

How To Style Wide Leg Pants – 2018 looks! Chic, casual & cool

January 19, 2018

How To Style Wide Leg Pants – 2018 looks! Chic, casual & cool

On my Instagram, I shared my 2018 style muse is kahlana Barfield Brown. She is the queen of layering and wearing wide leg detailed trousers. I fell in love with her style have added her vibe to my mood board. 

 

I haven’t done much shopping this new year sale as I didn’t really see anything that I wanted to add to my wardrobe. Which is unfortunate as a shopping geek. But what caught my eye, were these Zara stripe trousers that were completely giving me Khalana vibes. So I had to purchase. Continuing with my casual, chic comfort theme, layering has been a really cool way to play with colours, patterns, and my personal style. 

How To Style Wide Leg Pants - 2018 looks! Chic, casual & cool

Being a curvy girl (slim thick) you can get caught up trying to dress for your shape, making sure you hug the right places. But after a while, that can get a bit boring and played out. I think the Fashionva girls have got that covered (no shade, as I genuinely love my curves and showing them). But this is why I was so drawn to kahlana, she plays with bigger shape trousers, oversized t-shirts or jumper and kills it with a killer heel. It is the perfect balance of casual cool for a girly girl. 

How To Style Wide Leg Pants - 2018 looks! Chic, casual & coolHow To Style Wide Leg Pants - 2018 looks! Chic, casual & cool

So I’m starting to purchase wide length bottoms that have detail, such as the stripe in these. I hope to find more and will document this journey on my Instagram, so make sure that you are following me. keeping it simple, I paired these with an oversized shirt and a leather jacket. I was even thinking if I wanted to add more ‘spice’ to this look, it would be super chic if I put on a beige/taupe waistcoat. 

 How To Style Wide Leg Pants? Now you guys know my vibe for 2018!!!

How To Style Wide Leg Pants - 2018 looks! Chic, casual & coolHow To Style Wide Leg Pants - 2018 looks! Chic, casual & cool

Trousers – Zara (similar style)

Top – Asos 

Shoes – Stuart Weitzman 

Photography – Michal Burchdt 

Olivia Gold x

Fashion

Wide Length Pants – Autumn Season

November 8, 2017

My new favourite go-to for the winter season, wide length pants. For a night out or a dinner party, I have been drawn towards a fancy trouser that is sung and cozy to tackle the wind of the winter weather. 

Wide Length Pants - Autumn Season

I recently have been expanding where I shop, and I popped into H&M and checked out their trend collection. FYI – It is one of the best high street offerings in the market. It really has runway trends as high street pieces, which isn’t as known to all general customers, unless you are fashion, fashion girl (in my opinion)! I fell in love with these wide length pants as it is a solid material which holds the shape of the trousers. The warm dirty orange is the perfect autumn colourway for this season. 

Wide Length Pants - Autumn Season

I paired it up with a satin top with a cut of shoulder and frill end sleeve. I love the mix and match of the two tones paired together. 

Lately, I have been so busy settling into a new job role that I have been very excited to be doing and immersing myself into that. So apologies for the delayed post! As you know I work in marketing and that is a separate journey from blogging that I enjoy. I definitely will be sharing more, but into the new year. 

For me having more than one stream of income is SO important, as we get older we should be thinking about how you want to live your life. So I focusing on setting up my streams of income using my skills and gifts to be purposeful. So as there are high and lows in the social media world, be mindful to build a life that is lucrative off of it. 

Wide Length Pants - Autumn Season Wide Length Pants - Autumn Season

Trousers – H&M (similar)

Top – Asos

Shoes – River Island 

Photography – Burchardtlens 

Olivia Gold x

Fashion

Freedom – Your Place Of Solitude

August 6, 2017

“Freedom – Your Place Of Solitude”

Freedom - Your Place Of Solitude

Freedom is one of those intangible things that we all want. Whether it is financial freedom or career freedom we cannot deny our hunger for it. When I shot these pictures I had just got back from holiday and felt free lol. I spent a week not worrying about anything back in London, I just woke up looked at my boyfriend feeling grateful that God has blessed me with such an amazing man, we laughed together and decided what we wanted to do that day and we did what we wanted. Doesn’t that sound like freedom? Plus I had a beautiful tan which I cannot wait to top up again.

Freedom - Your Place Of Solitude

I have been doing some soul searching and out of all the things I want out of life like money, dream house, dream wardrobe lol. More than anything I want everlasting freedom. I googled freedom and have shared what the definition is of freedom:

“The power or right to act, speak, or think as one wants.”

Freedom - Your Place Of Solitude

It doesn’t even mention money or any material substances you think provides freedom, which is a reminder that freedom starts from the mind and finding solitude in that.  Your circumstances good or bad does not define freedom it is more your state of mind.

Freedom - Your Place Of Solitude

This also has a connection to style. When I feel and look good I feel free. I feel at my best when I present my best authentic self,  that to me is also freedom. This is something I always want to evoke as my style journey evolves over time.  As we grow it’s so important to remember freedom is not through material things and more about freedom and happiness in the mind first!

Freedom - Your Place Of Solitude

Trousers – Zara (sold out now)

BodysuitAmerican Apparel (similar option linked)

HeelsCharlotte Olympia 

Photography – Vinn

Olivia Gold X