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Life Of A Marketing Girl

5 Tips To Improve Your Marketing CV To Recruiters/Hiring Managers

October 21, 2018

5 Tips To Improve Your Marketing CV To Recruiters/Hiring Managers

Life Of A Marketing Girl is embarking on November Mentorship with our community girls. We think it is important to not wait for the new year to get our mindset right to achieve our goals. We can start now.

So with only limited spaces to see so many people in November, we want to ensure we are sticking to our mission. Which is to; encourage, inspire and educate young girls who desire to get into marketing and share tips to help you achieve your careers goals. Starting with your CV.

CV – Should my CV look creative?

Through emails and DM’s via our Instagram page, this has been a very popular question. The answer is simple. There is no perfect CV but we encourage CV’s for creative marketing jobs in, fashion, music and entertainment to have a creative look and feel to their CV. This could be from a distinctive colourful border, to a whole theme of a resume. What’s most important is that you are confident of what your CV represents in terms of experience and it looks how you would like to represent you.


This could be through various small improvements such as:

  • Using CV template this is a really great way to stand out and helps you create a bespoke theme that no one else would have. It is a cool and creative change that can improve how you show off your skills. Have a look at this link to see examples. 
  • Simple and easy to read – Creative does not have to mean complex, remember it is quality over quantity. Ensure you write short simple sentences and is clear to read. Think job responsibility back up by an example of this.
  • Infographics – Sometimes sentences can’t always explain the depth of knowledge or what you have achieved. we advise using infographics, which is a unique way to show off your skills and results in a creative yet professional approach.
  • Create A Personal Brand – If you’re sending a portfolio, resume, and cover letter to apply for your dream creative role think about how you can make all the elements of your application look more unified and professional. Treating your job application as an exercise in branding is a great way to both elevate your application to the next level and prove to your future employer that you can be creative while working within a set of brand rules.

5 Tips To Improve Your Marketing CV To Recruiters/Hiring Managers


Highlight Key Achievements/Accomplishments

In reality, it would be great for HR managers to read through every CV that comes through their inbox, but unfortunately not all hiring managers do their Du-diligence. So we have to make it easier for them to see yours. You can do this by highlighting your key achievements within each job role previously. Whether it is a success you are proud of in university or even charity work. Use your CV to show off what you have achieved, so they have no choice but to look at your CV.

Including transferable skills

Another question we get asked quite often is about transferring from one industry into marketing and what their CV should look like to show they are eligible to be considered. All skills are transferable, as a business no matter what industry needs professionals equipped to do the job. If your background is finance, that’s great when dealing with marketing budgets that is a skill that is still relevant. If you are a strong writer then that is also a transferable skill as writing briefs and presentations is also required in marketing which is needed and useful. The key traits are the most transferrable skills you currently have that work best with the desired role you are looking at, that you can relate it too. In marketing, you have to be adaptable more than anything so giving examples of that is what will really stands out. 

 

Should my CV be different if I am applying to marketing jobs in different industries?

You should have a standard CV which outlines all your skills. But when you are applying for a specific job or in a specific industry, use this template but adapt it so that it is accurate to align with the job role you are applying for.

Spelling and Grammer

Last but not least spelling and grammar are so important. We are all human and not perfect, but your CV is your first impression and it is imperative you show your best self. This will be the first chance a hiring manager will basically see you and your work history. Ensure it is easy to read, simple to comprehend from beginning to end and lastly shows off your skills and talents which will be of value to the role you are applying for.

5 Tips To Improve Your Marketing CV To Recruiters/Hiring Managers

If you have any questions you would like us to answer, please DM us via our Instagram page and we will do an article on it. 

Life Of A Marketing Girl Xx

Life Of A Marketing Girl

What Is The Difference Between Marketing and PR?

September 19, 2018

Life Of A Marketing Girl – What Is The Difference Between Marketing and PR?

One of the most common question within the communications industry from graduates and keen PR and marketing Enthusiast. Recently I did an article on Pepper Your Talk about the key difference between Marketing and Pr. I thought it is only right that I share this to the Life Of A Marketing Girl Community that continues to push for information and insight to further their careers.  Check it out and I hope it helps you!

What is PR?

The correct term for PR is Public Relations, which is all about reputation – the result of what you do, say and what others say about you. Simply put, PR is about managing a reputation.

Marketing and PR

A fundamental element of PR is brand representation in the media. For example, a brand will host a press day for a new collection with a few desired objectives in mind. Top-tier journalists will be invited with the hopes of them writing a review or story about the pieces. Stylists will be invited in the hopes of them featuring the items in upcoming shoots. Bloggers will be invited, to either select the items they’ll be gifted or to create content from the day and share it with their audience.

In doing so, they are maximising the reach of the brand by building relationships with the right people. Overall, all PR activities should maintain or raise the reputation of the brand to potential customers, which in turn translates into sales.

What is Marketing?

Marketing and PR

According to Kotler and Armstrong (Principles of Marketing, 2013) Marketing is ‘the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.’ As a marketer myself, I believe this speaks to what marketing truly is. Not only does a customer buy into the item but they buy into the brand; whether that be the style of the products or the lifestyle promoted around the clothes.

A marketer’s job is to come up with creative activations to promote the brand, item, collection or a special project/collaboration. The use of market research and strategy is a big factor in this because it is only when a business truly understands its customer can it then understand how best to create an impact in that customer’s life.

What is the difference?

The key difference between PR and Marketing is the audience:

PR = Industry relationships

Marketing = Customers

PR is to building favourable relationships with the media, press and influencers (these are the people that drive influence and communicate the brand perceptions to customers). Occasionally, this also extends to investors and suppliers. Whilst marketing is about promoting a brand or product through various creative approaches (advertising, digital marketing, social media etc.) to the customer.

The processes and strategies used to achieve these objectives are very different. Both areas run campaigns whether it’s by using influencers to promote a new fashion collection or traditionally using models and running a campaign shoot that we end up seeing in our favourite magazines. Marketing success is measured by campaign sales and ROI (return on investment). Whereas a successful PR campaign is measured by securing and maintaining successful relationships with key stakeholders in the industry that can then share great press coverage of your brand, product or collection.

What are some roles within a PR team?

Depending on the scale of the business (small or large) the team with have:

– PR Assistant

– PR Coordinator

– PR Manager

– Influencer Manager

– Head of PR

– PR Director (who reports into the Chief Marketing Officer or Executive Leadership Team/Senior Leadership Team)

In an agency environment, the roles are as follows (depending on the scale of the business small or large):

– Account Assistant

– Account Executive

– Senior Account Executive

– Account Manager

– Senior Account Manager

– Account Director

What are some roles within a marketing team?

Depending on the scale of the business (small or large) the team with have:

– Marketing Assistant

– Marketing Executive

– Marketing Manager

Social is a big part of Marketing and PR and either social media manager or executive roles can sit in either of the teams depending on the size of the team or business. There is also a strategic side to marketing which consists of creating the campaign angles, the thinking and initiative behind a campaign and why. (These roles vary, are often only on senior levels and can be within these remits:

– Strategic Manager

– Brand Manager

– Campaign Manager

Are PR skills transferable to Marketing roles (vice versa)?

Yes, yes, yes! It is so important to have transferable skills. Marketing and PR work hand in hand so having both contribute to the value you can bring to your potential employer.

Which campaigns do you currently love or are personal favourites of yours?

My favourite campaign currently is:

Jigsaw Immigration campaign – Jigsaw launched a campaign in 2017 about celebrating immigration as part of their promotion for its autumn/winter collection. Read more about it here.

Nike Middle East sportswear campaign – Nike launched a culturally rich, empowering campaign that pays homage to Middle Eastern athletes and explores the challenges young Arab women aspiring to a professional sporting career may face. Read more about it here.

Campaigns mean more when there is an authentic reflection of people, life and culture involved.  

Where do you see the future of Marketing and PR going?

I think the future is in digital innovation and with fashion companies being more reactive to customers real needs and not want the company wants it to be. Brands will have have to stay close to their loyal consumers as well as potential new customers and study what their aspirations are, as well as lifestyle escapism habits.

Marketing and PR

Olivia Gold x

Life Of A Marketing Girl

The New Age Store Experience – Zara launch an augmented reality app for in-store shoppers

March 19, 2018

The New Age Store Experience – Zara launch an augmented reality app for in-store shoppers

Coming to a Zara store near you, From April 2018, the Spanish fashion empire Inditex (Zara) will be introducing augmented reality app for in-store shoppers. What does this mean? The new innovative, the function will show models wearing selected Zara looks from its ranges when a mobile phone is held up to a sensor within the store or designated shop windows and customers can click through to buy the clothes. The Business Of Fashion reference states, that the mega fashion house is set to introduce the future thinking experience specifically targeted for younger Zara customers who are in their 20’s and 30’s.

Zara is already renowned for their fast work rate to bring couture and catwalk fashion trends in a matter of days to the high street! I personally could speak for a wide majority of my generation to say that Zara is the go-to for designer-led styles at a high street price point.

 

This is a great innovative development within the fashion industry. As some retail houses are currently struggling to monitor consumers spending power due to financial, social and economic constraints which tighten up the retail market. For Inditex they seem to be nowhere near red and are focusing on following their consumer’s behaviour. Tapping into mindset strategy and using that as a key marketing toolkit and development a new store experience strategy to lure in new and existing customers.

With digital being the future for GenZ and Millennials forefront, Zara is investing in their younger consumers through their new reality display!

The New Age Store Experience - Zara launch an augmented reality app for in-store shoppers

To me, this is a win-win concept. When it comes to brand disruption and not only through an online journey but through in-store experience. Merging two strongest elements within a customers shopping experience. It has been issued that H&M are preparing launch a similar augmented system. But for now, expect to see 120 Zara stores worldwide who will have this within their stores for customers to interact when they visit the store.

It is exciting when brands continue to test new services, it shows the potential that comes with agile and flexible ways of working as a business. Reacting to mindset milestones and implementing activity to engage new consumers. As an avid shopper, it is something to be excited about, as it conquers a lot of practical queries you may come across when shopping. It actually will solve a few when shopping for example;  personal shopping, styling and showing you further diverse options. This is because the system will also enable models to pop up on packages of online purchases delivered to customers, showing alternative outfits.

Innovation is the key, and Inditex is using key mindset insights to tackle and conquer new height which is an exciting concept I the retail fashion industry.

A thumbs up from the Life Of A Marketing Girl team!

Xx

Life Of A Marketing Girl

The Girl Power Pink That Is Taking Over Social Media!

March 23, 2017

Want to know why today, pink colour palletes are taking over social media! Some may call it millennial pink & it’s not going away anytime soon.

You can call it Tumblr Pink. Girl Power Pink. Even feminist Pink! One of Pantone’s colour  references for the shade is – Pink Flambe! Whatever you may consider it to be, it’s hear to stay and I can tell you why!

Let’s take it back a little. When you were a little girl, pink is the first colour that most girls identify with. Some may say it represents the signature Barbie, girly girls and the ‘typical’ idealistic ideas and connotation of a female. Fast forward to 2016 the feminine shade is bigger than the infamous Barbie doll. The tone has now evolved to hold a whole new meaning to PINK.

Girl Power Pink

What does ‘Millenial Pink’ mean in 2017?

The girl you think that cares about looking pretty – she can run a business, wear 5’inch heels, give birth to some babies and make a house a home, basically women are the foundations to life. However we are not perfect but we matter and basically we are the bomb.com! The millennial pink shade is taking the traditional consensus gender role and flipping it on it’s head – owning its power with a new depth of influence.

In 2016 it was called the Tumblr pink according to @NY Mag and has since developed into a palette of tones that we have never seen before, even though we have, it’s just the meaning is something completely different now!

Some of your favourite fashion brand as embracing this shade espeacially with SS17 collections. Brands such as Zara, Topshop and sme your favourite designers by the likes of: Rihanna Fenty x Puma, Valentino, Balenciaga and Celine are all hot on Pink.

It makes you think from a marketing perspective how powerful colour Influences trends, culture, brand relevance and even buying behaviour. In the world of fashion and feminism – Millennial Pink stands for all females out there, A combination of stylish, fashionable girls/women who are passionate about their purpose, career, embracing their sexual power whilst maintaining being and a GIRL BOSS!

Girl Power Pink

Let the Millennial Pink reign on!

 

Life Of A Marketing Girl

Why Inclusive marketing should be on your agenda in 2017!

March 5, 2017

Are we finally seeing inclusive marketing to the industry – I’ll let you be the judge!

With the breakthrough of young creatives taking the internet into their own hands and creating their own channels to produce original content. We now have our friends and friends of friends acquiring the same amount followers, impact and even engagement comapred to some of your favourite brands. Upon analysis a first thought is; yes finally we don’t need to be a model, celebrity or a known person to seen or heard, you can just be yourself!

But with new ground-breaking campaigns by the likes of L’Oréal Paris and Nike, they have infused a marketing strategy that will open the minds of traditional marketers. That is called Inclusive Marketing!

What is Inclusive Marketing?

Inclusive marketing is simply marketing that doesn’t target one demographic and doesn’t rely on the traditional stereotypes we set up of ourselves and other people.

Why Inclusive marketing should be on your agenda in 2017!

Traditional marketing strategy is centred on demographics as it relates to the products or service in question. For example, A Gucci customer could be seen as demographically: White, middle class, male or female, who works In the city. However what about the young black girl who loves luxury fashion or the millennial Asian entrepreneur who mixes high end and high street fashion.

Demographics is a 2D way to breakdown people and things to make singular. In 2017 with the voice of your customers in your Instagram comments, Snap chats, YouTube reviews and on Twitter who are fearless twitter finger consumers ready to be heard at their digression in less than 40 characters. It will be highly isolating to bench-mark people against old fashioned stereotypes and statistics based on race, gender, religion and class. Yes they play a factor but are not the substance of your customer and justify a brands report to back their marginalised marketing campaign attempts.  

Why Inclusive marketing should be on your agenda in 2017!

Sportswear giant Nike launched a culturally rich, empowering campaign that pays homage to Middle Eastern athletes and explores the challenges young Arab women aspiring to a professional sporting career may face. Yes, there are achingly cool close-ups of the signature Nike swoosh but this bold campaign goes far beyond selling hi-tech breathable sportswear, it delivers the region’s spirit and millennial outlook on what it is to be a Nike woman in the Middle East circa now.

Now that’s inclusive and powerful, go Nike!

Life Of A Marketing GirlTips and Take away:

  • Accommodate diversity as an imperative strategy guideline, for a cross global execution
  • Show sensitivity, less face value gratification and more emotive touch points as communications tools
  • Don’t lose focus on your target audience, however still consider other groups within your business development and follow through to activation launch.
  • Change the game – Change the way people think. Inclusive marketing should be strategy in ALL marketing teams. It should be heightened to fit the needs and wants of your business product and service and not be dismissed.

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