Olivia Gold Archives - Page 2 of 6

Fashion

Self Reflection – Be Present And Don’t Let Confusion Conquer

June 23, 2017

Self reflection.

So I am a confident advocate of not loosing things! Honestly I will always say, I don’t loose things. But how my life has changed in the past 4 weeks I have lost key Items that are so important to running around. My work phone, Oyster and a few other things. I have been so annoyed at myself, like when did i get so careless or absent minded. Out of all the flaws I have, those were not it.

But today I have surrounded, I message my girls and was like: Thats it, my name is Olivia and I loose things! I have to admit it and let it go.

Its something that sounds silly but then all my girls said to me was: your not focused, your mind is busy. And there right my mind has been occupied. I have been thinking about a few things but I didn’t know it had really subconsciously taking over.

So in sharing my annoying experiences, it self sharing self reminder to take time out and be still. Its clear my mind cloudy with a lot and I just need to focus and relax so I can correctly move in the flow of my purpose and calling. And not get wrapped up in my mind and my thoughts, its god who leads the way and thats who I need to lean on at this time where things are shifting!

Now To Fashion & Style

The area that never fails me! Summer is finally here which is my favourite season, I am happy, awake and just have an overall better vibe. We thank God for the vitamin D the sun supplies us with. When its sunny with a little breeze, this is an outfit I have worn many times which I love. Playing and shapes and print with denim flared jeans and stripe gathered top. Its easy and such a effortless, effort combo!

Jeans – Missguided

Top – Zara

Shoes – Stuart Weitzman

Photography – Vinn

Olivia Gold x

Life Of A Marketing Girl

See Now Buy Now – The New Blueprint For Luxury Brands?

June 7, 2017

Luxury brands are rewriting their creative and marketing approach with a new blue print.

Introducing- ‘The See Now, Buy Bow’

Are long gone the days of purchasing items a season ahead or 4 months before the collection is released online or in-store? Well brands such as Tommy Hilfiger, Tom Ford and Ralph Lauren seem to think so. As one of the first of many luxury brands to have implemented this new business sales approach, it seems we may be in the midst of a revolutionary time in the age of luxury commercial marketing, strategy and customer experience.

The see now, buy now strategy has been evident in the high street circuit for years now, but not in history for a renowned global brand just yet. As there have not been many case studies or long-term results to support this strategy shift.

But lets really think about it, from a marketer perspective this makes sense! The industry is finally playing catch-up with who their audience is. For year’s global brands with a huge corporate machine including the fundamental departments such as: production, design, marketing and sales etc. have now marched to the tune of their own drums and have failed to listen to the pattern of their evolving consumer, growing demographic and millennial savvy shoppers.

Luxury analyst Luca Solca contributed via NY Time on her thoughts on the current phase as an experimental mode, due to the lack of aggression in this strategy.

In my opinion, change is good and it is important in today’s market that fashion business’s take more risk, than standing still! We cannot hold onto what is and is not a marketing tool. It is our job and commitment to listen to what customer are asking for and as a fashion enthusiast and marketers to then provide customers with what they want and when they want it.

It doesn’t mean that all luxury brands should leave their current production and sales strategy and start from scratch. All I hope is that develop and improve on what is there. Brands such as Ralph Lauren and Tom Ford have, which highlights that change and innovation works when executed correctly leaving minimal risk of failure!

Luxury Brand Testimonies

Tommy Hilfiger transformed its whole entire business model to the see now, buy now strategy. Showcasing the in-season collection at the #TommyNow show in 2016 resulted in 60% sale increase and 900% increase in website traffic! Via Business Of Fashion.

Tom Ford’s A/W winter campaign, photographer Inez van Lamsweerde and partner Vinoodh Matadin created 14 campaign image, six videos and a catalogue of celebrity portrait fronts in under 24 hours! Via Business Of Fashion.

Olivia Gold x

Fashion

The Iconic Blazer – Maxa Mara Inspired!

June 3, 2017

The iconic Max Mara blazer or Zara? – Lets talk about it!

I have been quiet on the blog lately, sorry! May was a month of working on various projects that’s been taking up my time, which has been more of the behind the scenes work that I do such as, fashion marketing and PR work. I will be revealing more in my #LifeOfAMarketingGirl section next week. I know some of my followers have asking for me to share more about all of that, so I plan on sharing personal work stories for ya’ll!

Lets talk about this jacket now, as it is a major staple piece that is going into my wardrobe!

Previously in one of my style post, I spoke about fast fashion and how I wasn’t really inspired by much as of late. Then last week I was scrolling on the Zara website (as you do) and saw this blazer and thought OMG my mum would love this. It reminds of one of my favourite brands Max Mara who are renowned for creating the most amazing, classic, iconic blazers.

What I love most about this jacket is that you can wear it over and over again, in various styles. And it reminded me to get back on track and continue to shop for classics to build a staple piece wardrobe collection. Starting with luxe basics that are versatile through the season. Zara have a lot of chic blazers and jackets at the moment in many colours but red struck my attention because it was a bold red, that compliments what I already have in my wardrobe.

I styled the blazer with exactly how I would like to wear it out for date night. Forever 21 lace bra-let and flared trousers from Zara. Completing for a classic, sexy and feminine look. I’m thinking to style the jacket on it’s own next with knee high boots!

Trousers – Zara (similar)

Blazer – Zara

Shoes – Stuart Weitzman

Top – Forever 21

Photography – Vinn

Olivia Gold x

Fashion

Return Of The Mac!

May 16, 2017

Mac Jackets are oh so necessary when the sun is ‘sometimish’ and the wind is more consistent than the sun.

A few weekends ago it was a very busy one. Non stop running around starting with shooting content for the blog and writing reviews and insights for the #lifeofamarketinggirl segment, which i hope you guys are enjoying! Then I whisked my way to the other side of London and had an afternoon brunch hosted by a lovely blogger friend @bdblggr you may be following her if not, you should do so! We ate and talked for ages, not really about but life and evolving as we are in our mid 20’s. Lastly I then ended Westfield shopping with my friends shopping!

ISA LOOK

I really didn’t want to look ‘matchy, matchy’. There was a voice in my head that was saying’ mix it up, wear something random. And that’s exactly what I did. I knew I wanted to be comfortable so wearing tight clothes was not a desire. I threw on this stripy shirt from Zara which is so easy to wear with anything. I paired the top with comfortable stretchy jeans from Zara (that shop is giving me luxury visuals right now with their pieces) and completed my look with Next’s blue Mac jacket and leather Zebra pumps.

I was comfortable, chic and free. A style combo I recommend for any city girl running round trying to do it all!

Jeans – Zara (old)

Top – Zara (old)

Shoes – Next

Mac Jacket – Next

Photography – Vinn

Olivia Gold x

Life Of A Marketing Girl

From Working For Wolford To Wolford Becoming Her Client – Meet Sidonie Goldman

April 23, 2017

#LifeOfAMarketingGirl Interview – Meet Sidonie Goldman

A PR and Marketing expert who left France 20 years ago for an internship that lead her to meet and work Joesph Ettedgui, then go on to head up Wolford EU marketing team and now has branched off to start her own agency!

I get to share with you how taking a leap of faith, can get you to the top! It doesn’t matter where you are from, what you believe is possible will be possible. Meet a dear friend and #BOSS in her own right.

I get to share with you how taking a leap of faith, to start from the bottom! It doesn’t matter where you are from, what you believe is possible is possible. Meet a dear friend and #BOSS in her own right.

What is your job role?

My job role is communicating with my clients on a very regular basis and reacting very quickly to what they need, planning and finding solutions based on ROI and ultimately increasing their T/O. It is also overlooking my small team and making sure we are all on the same page and working towards the same goal.

What does that entail?

I take care of my client’s needs daily. I do PR, Commercial Marketing and social for them. One day we do a photoshoot for a campaign or pitching a product to the press… It is really varied and this is what makes it so fun and interesting.

What big brands can you share that you have had the pleasure in working with?

I have worked with Joseph – working very closely with Mr Joseph Ettedgui himself, an incredibly inspirational man with a heart of gold. During this time, we were working with brands such as Alexander McQueen, Stella McCartney, Sophia Kokosalakis, Pucci, Missoni, Costume National.

I then worked with Wolford and had the chance to be involved in collaborations with brands such as Vivienne Westwood, Giorgio Armani, Karl Lagerfeld. One of the very exciting moment at Wolford was launching the social media platform with Twitter from the UK. I remember working already with a few bloggers, at the time in 2008 it was quiet new!

How did you get into the industry?

I left France 20 years ago. I left my job for a non-paid internship that gave me the opportunity to get a “foot in the door” and start in the fashion industry. It was only after a year doing parcel collections and coffees that I got my job at Joseph getting back to PR which was what I had studied.

What would you say is special about your job?

The incredible opportunities to meet truly interesting and inspirational people all the time… I have learnt so much…

As a marketer, what do you think is the gem to propel you to success

Hard work, having a good work ethic and remaining focused on the commerciality of each project.

In the Industry do you look up to any other women in your field?

Most of the time I loved to hear what Jane Shepherdson had to say. I went to one of her talks, she was amazing and fearless with a very good entrepreneurship head on her shoulders.

I also have a friend Emma Sinclair, she is an amazing woman – the youngest in the UK to have IPO’d her company at 28 years old. She is a business mentor and a UN business ambassador. I always love being with her and listening to all her stories. She is incredibly strong and focused and is also great at introducing people to each other – a super woman!

What is the most rewarding campaign

When I was working for Wolford we were pushing a collection which was slightly different from what the brand was normally doing. It was a collection of very visual and sexy hosiery – not for everyone! I got in touch with Cheryl Cole’s stylist. Cheryl was then the new judge on the X-Factor and on a Sunday night during the semi-final and in front of 10 millions viewers, Cheryl introduced her new album and was wearing a pair of Wolford tights and a blazer.. and nothing else…!

It was a bit of a surreal moment – it was before social media so I was jumping up and down on my sofa screaming!!

The following day, Wolford sold out of the “Cheryl tights” on and off line and had to re-order 600 pairs for the UK.

One customer even came to one of the stores and asked to purchase 40 pairs for her hen night!!!

#GOALS !!

Who was/is your greatest teacher?

I have a few!

I have learned so much about high fashion from Joseph.

My father taught me intuition, process and hard work, he is always pushing me out of my comfort zone.

My husband taught me business, he is incredibly good at numbers and I am not!! He is also very calm and pushes me to budget, forecast, business planning, he can “read” an Xcel file like a book, its amazing! etc..

Also in luxury fashion/lifestyle, I always ask myself, would I buy this or would I be happy about the experience if I was the client? Attention to details is an absolute must and nothing should be rushed.

Most valuable lesson

Managing my time, prioritizing and knowing to delegate.

Last words:

My family again and again!

Now thats a Marketing Girl Boss!!

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Fashion

Spring Double Denim

April 10, 2017

Double Denim in spring is the perfect outfit to commence the sunny days. Without doing too much too soon! As I’m delving into my spring/summer wardrobe and moving away from jumpers. Denim is a great transitional look to go for when having a busy day out with friends and family. I love this combo from Next SS17 collection. The two tone denim is so pretty and seasonal have fun with this summer!

Keeping up or staying True to you? Let’s discuss!

A conversation that me and my friends have been having as of lately has been about style. Today so many trends are popping up, as fast fashion is getting faster, it’s like playing catch-up. But then don’t you think sometimes that you start to lose your sense of personal style! To be honest I think that’s what happened to me at the end of 2016. I was trying looks that I actually wouldn’t wear and it was difficult to put certain looks together. Now I am taking it back to basics and working with what naturally is my core style and inspirational sources and iconic fashion brands that I love!

For example, Farfetch have a style guide segment on their site which talks about various different style habits and trends that refers back to adapting to your personal style. A big one for me that I have got inspiration from is ‘What To Wear With White Jeans’. I LOVE wearing white. It is clean, classic and goes so well with everything. A style guide on this is a great go to help for me to style my white jeans with various looks.

Fashion is always evolving and you may not have the time or money to be trying to keep up with. This is where style comes in and using what you have to re-create amazing looks that embodies what your style is. Not what’s just hot for now!

I speak to myself here and you too, let’s bring it back to basics and build out style, so that when we look back. We will be telling our kids, look child I was so hot in my twenties, I know about fashion take a look here! That is going to be such a funny time In many years to come!

Jeans – Next

Top – Next

Shoes – Jimmy Choo

Photography – Vinn

Olivia Gold x

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Fashion

For The Love Of Pink!

March 26, 2017

Don’t you just love pink? As a girl it represents so much and if you have seen my last post on the Life Of A Marketing Girl I delved a lot deeper and dissected what Pink represents. I spoke about how from a marketing prospective, how powerful pink and other colours Influences trends, culture, brand relevance and even buying behaviour. In the world of fashion and feminism – Millennial Pink stands for all females out there, who are a combination of stylish, fashion girls/women who are passionate about their purpose, career, embracing their sexual power whilst maintaining being and a GIRL BOSS! For more click here

Now To The Outfit – I rediscovered my love for pink in December when I went to Amsterdam with my boyfriend end of last year. I randomly bought a pink jumper and it fit so well with a burgundy skirt I whore with red boots. Since then I have fell back in love with pink and to be honest as spring is here, it is the perfect time to add pink to my list colours to experiment with.

Some of your favourite fashion brands as embracing this shade especially with SS17 collections. Brands such as Zara, Topshop and the likes of: Rihanna Fenty x Puma, Valentino, Balenciaga and Celine are all hot on Pink. I paired a beautiful ruffle Zara top with Missguided jeans that I love and finished of the look with classic Jimmy Choo’s in a suede sorbet blue pumps.

I can happily say I think pink is my colour LOL. So next on the colour mood board is yellow, I’m excited and want to enjoy stepping out my comfort zone. I hope this inspires you to do the same!